What are the responsibilities and job description for the Director of Sales Marketing position at RoomsRelay?
Director of Sales & Marketing | Full-Service Resort Hotel | Orlando, FL
This is a key leadership hire for a high-volume leisure and group property operating under a major international hotel brand, located within minutes of some of the world's most visited theme park attractions.
This is an exceptional opportunity for a commercially driven sales leader ready to own the revenue strategy for a 400 room, multi-outlet property in one of North America's most dynamic hospitality markets.
The Role
As Director of Sales & Marketing, you will lead all commercial activity for the property from group and corporate sales to leisure (sports) segment strategy, digital marketing, and revenue positioning. You will report directly to hotel ownership/senior leadership and play a pivotal role in driving top-line performance.
Key Responsibilities
- Develop and execute a comprehensive sales and marketing strategy across group, corporate, leisure, and OTA segments
- Lead, coach, and grow a sales team to achieve and exceed revenue targets
- Build and maintain key accounts across SMERF, sports, tour & travel, and corporate verticals
- Collaborate with Revenue Management to optimize pricing, channel mix, and demand generation
- Oversee brand marketing initiatives, digital presence, and PR efforts
- Represent the property at trade shows, industry events, and client engagements
- Prepare and present performance reporting, forecasts, and strategic plans to ownership
Ideal Candidate Profile
- 5 years of progressive hotel sales leadership experience, with at least 2 years at the Director level
- Proven track record in a full-service, branded hotel environment (IHG, Marriott, Hilton, or comparable brand experience preferred)
- Strong background in group and leisure segment sales, theme park market, or Florida experience is a significant asset
- Experience managing a sales team and cross-functional collaboration with Revenue Management and F&B
- Proficient in Delphi, Opera, or comparable CRM/PMS platforms
- Excellent communicator, relationship builder, and closer
- Certified Hotel Sales Leader (CHSL) and Certified Hospitality Digital Marketer (CHDM) are considered assets.
What's On Offer
- Competitive base salary commensurate with experience
- Performance bonus structure
- Full benefits package
- The chance to lead commercial strategy for a high-profile leisure property in one of the world's top hotel markets