Director of Sales Marketing

We're looking for a driven, guest-obsessed sales leader to take the reins as Director of Sales at one of Southern California's most celebrated boutique properties. Known for its vibrant atmosphere and cult following, this hotel is part of a beloved lifestyle brand and is operated by a well-established, full-service hospitality management company with a large national footprint and a proven track record across independent and branded properties alike.

From the management company - We believe great hospitality starts from within. Our culture is built on authenticity, accountability, and genuine care — for our guests, our teams, and the communities we serve. If you're a hospitality professional who leads with passion and wants to grow within a company that truly invests in its people, we'd love to connect.

What You'll Be Responsible For

• Foster a collaborative, high-performing team culture through transparent communication and hands-on leadership.
• Guide sales staff on rate strategy and pricing recommendations; oversee approval of corporate negotiated rates.
• Build a thorough understanding of property operations across rooms, F&B, and guest services to better support sales efforts.
• Champion adherence to all sales policies, procedures, and brand standards across the team.
• Cultivate lasting client relationships by delivering consistent, high-quality service at every touchpoint.
• Lead RFP season efforts in partnership with the General Manager and regional and national sales leadership.
• Oversee the full sales cycle — from initial outreach through contract close — ensuring all activity is properly tracked and documented.
• Grow the hotel's revenue base by actively prospecting new accounts and re-engaging existing clients through calls, site tours, and in-person meetings.
• Stay ahead of market shifts by continuously monitoring trends, demand signals, and competitive positioning.
• Review and interpret revenue and sales performance data to uncover opportunities; maintain rate discipline across all channels in alignment with inventory and demand conditions.
• Contribute to revenue and expense forecasting processes.
• Perform regular competitive set analysis to validate rate positioning and ensure the property's offerings remain compelling in the market.
• Lead weekly and monthly STAR/share reporting and work with regional leadership to adjust strategy as needed.
• Evaluate and roll out new sales initiatives; measure effectiveness and report on ROI.
• Oversee all marketing and promotional activity — digital, print, direct mail, and email — while tracking spend and returns.
• Own the development of the annual sales and marketing plan and budget.
• Establish clear individual and team performance targets across weekly, monthly, quarterly, and annual horizons.
• Uphold Prime Time Selling hour expectations.
• Take on additional responsibilities as the role requires.

Education and Experience

• Bachelor's degree in Hotel Administration, Business, Marketing, or a related field required.
• At least 5 years of progressive hotel sales experience, including direct leadership responsibilities.

Skills and Qualifications

• Demonstrated ability to analyze revenue data and translate insights into actionable sales strategy.
• Excellent written and verbal communication skills.
• Strong relationship-builder with the ability to influence across teams and client organizations.
• Solid grasp of revenue management concepts and how they intersect with sales strategy.
• Comfortable working in Microsoft Office, particularly Excel, Word, and Outlook.
• Willingness and ability to travel as business needs arise.
• Availability to work flexible hours, including evenings, weekends, and holidays as needed.

Why You'll Love Working Here

Join a team that puts its people first. You'll work in an environment designed to support your growth, celebrate your contributions, and keep you energized. Our comprehensive benefits package includes:

• Same-day pay access through Daily Pay
• Telemedicine and virtual mental health services available from day one — at no cost
• A range of medical and life insurance plans to fit your needs
• 401(k) with employer matching contributions
• Paid parental leave
• Paid time off and paid holidays
• Pet insurance coverage
• Employee Assistance Program (EAP)
• Access to an employee perks marketplace with discounts on entertainment, wellness, tech, and more