Proposal and Pursuit Specialist

The Proposal and Pursuit Specialist is responsible for managing the full lifecycle of legal services pursuits and RFPs. Beyond simply organizing materials, this role focuses on the optimization of content and strategy to create competitive, winning proposals for law firm clients and prospective matters. Working closely with Business Development Managers and Attorneys, the Specialist leverages market intelligence, AI-driven tools, CRM data, and experience databases to refine the firm's approach. The ideal candidate thrives in a fast-paced environment and is dedicated to driving tangible strategic growth through innovation and efficiency within a law firm setting.

Duties/Responsibilities

Proposal Lifecycle Management: Partner with Business Development Managers and Attorneys to manage the full pursuit process—from gathering content to drafting and formatting RFPs, pitches, and proposals. Leverage generative AI tools to accelerate drafting and editing processes while ensuring materials are competitive, compliant, and brand-aligned.

Strategy & Win Rate Optimization: Track and analyze post-pursuit outcomes to identify trends, reporting actionable insights to leadership that directly implement improvements to increase the firm’s overall win rate.

Knowledge Management: Maintain and optimize the firm’s experience database, standard templates, and marketing collateral. Utilize AI-enhanced tagging and search capabilities to ensure practice group credentials and case studies are accurate, current, and easily retrievable.

Market Intelligence: Conduct in-depth research on market trends, competitors, and client data to create reports that inform specific pursuit strategies and identify new growth opportunities.

Data & Reporting: Leverage CRM tools to track business development metrics and generate activity reports that support strategic planning for the Director of Business Development.

Education/Experience

Education: Bachelor’s degree in business, marketing, communications, English, journalism, or a related field required. Equivalent combination of education and relevant experience in proposal management, business development, or marketing within a law firm or professional services environment will also be considered.

Industry Experience: Minimum 4 years of experience in legal or professional services marketing or business development, with a demonstrated ability to independently prepare, manage, and optimize complex pitches and RFPs.

Technical Proficiency: Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is essential; hands-on experience with CRM tools (e.g., Salesforce, Interaction) is required.

Proposal Technology: Experience with content management systems and proposal automation software is preferred, with a focus on streamlining workflows and maintaining data integrity. Experience integrating AI tools to streamline workflows is highly desirable.

Strategic Analysis: Demonstrated experience tracking win/loss metrics and leveraging data to provide actionable insights that improve proposal strategy and outcomes.

This role can be based in Boston, Hartford, New York, DC, or Philadelphia.

MA Applicants: Please note that the target base salary range for this position is $85,000 to $90,000. Actual base salary within that range will be determined by several components including but not limited to the individual's years of experience, skills, qualifications, and office location.

R C supports the flexibility provided by a hybrid work model. Our business professionals are asked to work in the office a minimum of 2-3 days per week to benefit from in-person connection and collaboration. We also offer a competitive compensation package which includes medical, dental, paid vacation, paid sick days, a 401(k) plan, and a variety of other benefits.

Robinson & Cole LLP is an equal opportunity employer and will provide equal opportunity to qualified applicants regardless of race, color, religion, national origin, age, gender, gender identity or expression, marital status, sexual orientation, ancestry, physical or mental disability, veteran status, or any other legally protected class in accordance with all applicable laws. We participate in the E-Verify program. Click to view our E-Verify notices.

Robinson Cole is not accepting unsolicited resume submissions from search firms for this position. Search firms who do so will not qualify for any compensation.