VP Marketing

We are looking for an experienced Vice President of Marketing to lead and drive product marketing initiatives within the healthcare and medical device manufacturing industry. This role requires a strategic thinker who can oversee product positioning, branding, and lifecycle management while ensuring alignment with business goals and market demands. The ideal candidate will bring a proven track record in product marketing and management, coupled with expertise in campaign planning and budget processes.

Responsibilities:

• Develop and execute comprehensive product marketing strategies that align with organizational goals.

• Oversee product positioning and branding to enhance market visibility and customer engagement.

• Manage product lifecycles, including roadmap development and implementation.

• Conduct product training initiatives to ensure teams are well-equipped to support sales and customer needs.

• Collaborate with cross-functional teams to ensure seamless product launches and market penetration.

• Analyze market trends and customer feedback to refine marketing strategies and drive innovation.

• Lead campaign planning efforts to promote products effectively across various channels.

• Manage budget processes, ensuring marketing resources are allocated efficiently and effectively.

• Identify opportunities for growth and expansion within the healthcare and medical device industry.

• Foster strong relationships with stakeholders to align marketing initiatives with business objectives.

• Extensive experience in product marketing within the healthcare or medical device industry.
• Proven expertise in product lifecycle management and roadmap development.
• Strong skills in product positioning and branding strategies.
• Demonstrated ability to plan and execute marketing campaigns across multiple platforms.
• Proficiency in budget management and resource allocation.
• Exceptional leadership and team collaboration skills.
• Ability to analyze market trends and adapt strategies accordingly.
• Excellent communication and presentation skills.
Innovation starts with people.^®

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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