What are the responsibilities and job description for the VP Marketing and Communications position at Robert Half?
We are looking for an experienced and visionary VP of Marketing and Communications to lead strategic initiatives for a dynamic service-oriented organization in Pasadena, Texas. This role demands a hands-on leader capable of architecting a comprehensive B2B marketing strategy, driving demand generation, and ensuring alignment across all marketing functions. The ideal candidate will thrive in a fast-paced environment, guiding teams and external partners to deliver measurable results.Responsibilities:• Develop and implement a robust B2B marketing strategy tailored to a technical audience with extended sales cycles.• Design and oversee a scalable demand generation framework to create a consistent pipeline of sales opportunities.• Establish and monitor key performance indicators to ensure alignment with organizational goals and optimize marketing budgets.• Conduct in-depth market research to understand buyers, competitors, and industry trends, applying insights to strengthen positioning and go-to-market strategies.• Collaborate with engineering and product teams to transform technical features into compelling value propositions and customer-centric messaging.• Lead the creation of high-impact technical content such as white papers, case studies, webinars, and articles to position the company as a thought leader.• Equip the sales team with exceptional collateral, presentations, and competitive intelligence to support complex deal negotiations.• Build and lead a high-performing marketing team, recruiting and mentoring talented professionals to meet business needs.• Manage relationships with external agencies and partners, ensuring accountability and delivery of quality results.• Partner with leadership to develop internal communication initiatives that engage employees and align them with organizational goals.
Salary : $180,000 - $225,000
