Senior Marketing Data Analyst

Job Responsibilities:

• Collaborate with business partners to gather requirements and document technical specifications
• Interpret marketing strategy and translate it into data and code
• Have or develop a working knowledge of marketing campaign data and procedures
• Pull data from internal and external data sources via SQL and SAS. Develop, debug, and execute SAS/SQL code to define populations for campaigns
• Assess and maintain data and process integrity
• Understand nuances in the process and data while effectively relaying those to partners in a consultative manner to optimize marketing programs
• Complete projects from start to finish without supervision
  

Required Qualifications, capabilities and skills:

• A Bachelor’s degree or a Master's degree in a quantitative field preferred: Computing and Information Theory, Business (w/ quantitative focus), Statistics, Applied Mathematics, Econometrics, Biostatistics, or Operations Research.
• 5 years’ experience with SQL on various platforms such as Teradata, DB2, Oracle, or SQL Server
• Strong logic and problem-solving skills. You should have exceptional data skills, ability to learn the business, innovate by designing new processes, and understand the business strategy to effectively consult on the design and execution of marketing programs.
• Results-oriented with proactive approach to eliminating problems
• Ability to articulate root causes and comfortable escalating concerns when necessary. Proactively raises concerns when timelines are in jeopardy of not being met.
• Excellent time management and ability to prioritize with strong organizational skills and attention to detail; quality oriented
• In addition to top-tier data management capabilities, the desired candidate would have a highly confident, analytically passionate, and outgoing disposition. They would thrive in a high pressure and high expectation environment, where each project they are associated with would likely have millions of dollars of impact to the business. The employee would understand the cost benefit relationship between solution sophistication and practicality and strive to produce the fastest and most accurate results. They would be comfortable and capable of working with team members, clients, and senior executives. Effective communication with all parties at varying levels of analytical/technical understanding is also critical to success in the role.

Preferred Qualifications, capabilities and skills:

• Experience in campaign marketing and knowledge of targeted marketing campaigns
• Audience marketing experience
• SAS Base Certification and/or additional certification levels
• Financial service industry experience desired, but we are open to evaluating candidates from any industry with a database or analytics background
  

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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