What are the responsibilities and job description for the PAID Social Media Specialist position at Robert Half?
Paid Social Strategy & Execution ● Own the development, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, LinkedIn, Snapchat, and more ● Build tactical media plans including segmentation, budget allocation, flighting, testing, and performance measurement ● Manage daily pacing, budget tracking, and audience performance—making real-time adjustments to maximize results ● Analyze campaign data to surface insights and drive continuous improvement ● Translate performance into clear, actionable reporting for internal and client-facing updates Creator, Influencer, and Affiliate Support ● Activate paid campaigns in collaboration with influencers, creators, and affiliate partners ● Whitelist creator content on Meta and TikTok to extend reach and impact ● Partner with internal teams to align paid, content, and influencer efforts ● Weigh in on briefs, assets, and creative strategy to drive performance across formats Innovation & Platform Leadership ● Test new ad formats, beta tools, and platform-first features as they roll out ● Stay sharp on platform shifts, privacy policy changes, and new creative trends ● Collaborate cross-functionally to bring breakthrough concepts to life ● Shape our agency’s POV on what’s next in paid social, influencer marketing, and the broader creator economy
Salary : $65,000 - $72,000