PAID Social Media Specialist

Paid Social Strategy & Execution

● Own the development, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, LinkedIn, Snapchat, and more

● Build tactical media plans including segmentation, budget allocation, flighting, testing, and performance measurement

● Manage daily pacing, budget tracking, and audience performance—making real-time adjustments to maximize results

● Analyze campaign data to surface insights and drive continuous improvement

● Translate performance into clear, actionable reporting for internal and client-facing updates Creator, Influencer, and Affiliate Support

● Activate paid campaigns in collaboration with influencers, creators, and affiliate partners

● Whitelist creator content on Meta and TikTok to extend reach and impact

● Partner with internal teams to align paid, content, and influencer efforts

● Weigh in on briefs, assets, and creative strategy to drive performance across formats Innovation & Platform Leadership

● Test new ad formats, beta tools, and platform-first features as they roll out

● Stay sharp on platform shifts, privacy policy changes, and new creative trends

● Collaborate cross-functionally to bring breakthrough concepts to life

● Shape our agency’s POV on what’s next in paid social, influencer marketing, and the broader creator economy

● 3 years in digital marketing, with at least 2 years in paid social campaign execution ● Proven track record managing performance-focused campaigns across Meta, TikTok, Pinterest, LinkedIn, Snapchat, and emerging platforms ● Experience with creators, influencers, or affiliate partners in a paid media context ● Strong grasp of performance KPIs, tracking infrastructure, and attribution models ● Sharp creative instincts—especially around short-form social video ● Detail-oriented when it comes to trafficking, naming conventions, and platform setup ● Confident communicator with experience sharing results and insights with internal teams or clients ● Bonus: Agency-side experience and/or background in DTC, retail, or multi-location marketing

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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