What are the responsibilities and job description for the Paid Media Manager position at Robert Half?
Responsibilities:
• Plan, implement, and optimize paid media campaigns across various channels, including social media, digital display, and traditional media platforms.
• Develop and execute sponsored content strategies to maximize audience engagement and brand visibility.
• Collaborate closely with media vendors to manage traditional media buying and ensure campaign effectiveness.
• Contribute to the creation and refinement of overall paid media strategies to align with business objectives.
• Monitor campaign performance metrics and provide detailed analytics reports to stakeholders.
• Manage budgets for paid media campaigns, ensuring cost-effective allocations and ROI.
• Stay updated on emerging trends in paid media and incorporate best practices into campaigns.
• Work with cross-functional teams to align media campaigns with broader marketing initiatives.
• Ensure all campaigns adhere to brand guidelines and maintain consistency across platforms.
• Proven experience in managing paid media campaigns across multiple channels, including social media and traditional media.
• Strong knowledge of social media tools and platforms for campaign execution and performance tracking.
• Exceptional analytical skills with the ability to interpret data and optimize campaigns based on insights.
• Experience in vendor management and media buying processes.
• Familiarity with paid search and digital display advertising strategies.
• Excellent organizational skills and attention to detail to manage multiple campaigns simultaneously.
• Ability to work collaboratively with teams and communicate effectively with stakeholders.
• Passion for media strategy and a commitment to delivering high-quality results.
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Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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Salary : $29 - $33