Media Director

We are looking for an experienced Media Director to join our team on a long-term contract basis in Wilmington, Delaware. This role involves crafting and implementing strategic media plans for pharmaceutical brands, with a focus on healthcare professionals. The ideal candidate will possess in-depth knowledge of omnichannel media strategies, brand integration, and agency collaboration to enhance campaign performance and meet organizational goals.

Responsibilities:
• Develop and implement comprehensive media strategies tailored to various pharmaceutical brands and therapeutic areas.
• Translate overarching brand objectives into actionable media plans that drive engagement and measurable results.
• Collaborate with brand teams to ensure media strategies align seamlessly with broader marketing and commercial objectives.
• Contribute to annual brand planning, product launch preparations, and lifecycle management.
• Manage relationships with external media agencies, ensuring strategic alignment, quality execution, and adherence to budget requirements.
• Conduct agency briefings, evaluate performance, and oversee contract negotiations.
• Monitor and optimize campaign performance based on established KPIs such as reach, engagement, and prescription lift.
• Work with analytics teams to gather insights and refine media targeting strategies for improved outcomes.
• Stay informed on media trends, industry innovations, and compliance standards within the pharmaceutical sector.
• Partner with cross-functional teams, including brand, medical, legal, and analytics, to present media strategies and performance updates.
• Proven experience in media strategy and planning, particularly within the pharmaceutical industry.
• Strong knowledge of omnichannel media planning and performance optimization.
• Expertise in developing campaigns targeting healthcare professionals.
• Demonstrated ability to manage agency relationships, including briefing, evaluation, and contract negotiations.
• Solid understanding of brand strategy integration and lifecycle management.
• Proficiency in analyzing campaign performance metrics and refining strategies based on insights.
• Effective collaboration skills with cross-functional teams and leadership.
• Up-to-date knowledge of media trends, innovations, and compliance requirements in the healthcare sector.
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Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available including medical, vision, dental, life and disability insurance. Employees hired for our FTEP Program are also eligible to enroll in our company’s 401(k) or deferred compensation plan (if eligible). FTEP employees also earn paid time off for vacation, personal needs, and sick time and paid holidays. The amount of Choice Time Off (CTO) received varies based on years of service and is pro-rated based on the hours worked per week. A new FTEP employee earns up to 13 days of CTO and up to 10 paid holidays per calendar year. Learn more at roberthalfbenefits.com/Resources.

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