Director of Paid Media (Meta, Google, Linkedin, Microsoft)

Lead high-impact growth work from anywhere. As Halstead Media’s Director of Paid Media, you’ll drive the strategies that meaningfully move the needle for landscape and outdoor living companies—bringing paid ads, social content direction, and email nurturing together into one cohesive performance system. You’ll guide a sharp team, shape campaign direction, and be the steady voice that keeps clients confident and results on track.

What sets this role apart is the combination of strategic leadership and a work environment built to help you excel: full remote flexibility, equipment reimbursement, monthly perks (coffee, tea, snacks), 100% employer-paid medical with dental/vision, paid training and development, 15 PTO days to start plus holidays, and a 401(k) with company match

What You’ll Do

This isn’t a passive role—it’s a hands-on performance leadership position where your expertise in paid media, creative direction, and cross-channel strategy directly shapes client success. You’ll go beyond platform management to become the strategist who ties ads, social content, and email nurturing into one cohesive system that drives measurable growth.

Leadership & Strategy

• Lead strategy and performance across all paid media platforms with clarity and confidence.
• Oversee paid media managers, freelancers, and specialists, keeping work polished and on track.
• Guide creative direction for ads, landing pages, and testing frameworks.
• Set KPIs, pacing strategies, and cross-channel alignment for each account.
• Maintain strong QA processes, reporting standards, and campaign governance.
• Collaborate with PMs, designers, copywriters, and leadership to plan high-impact campaigns.
• Act as the primary escalation point for performance challenges or strategic pivots.
• Trial new tools, processes, and workflows that improve efficiency and outcomes.
  
  

Paid Media Oversight

• Direct campaign structure, targeting, budget allocation, pacing, and optimization.
• Review ad copy, creative assets, and landing pages to ensure clarity and conversion strength.
• Lead weekly and monthly performance insights, recommendations, and strategic narratives.
• Troubleshoot conversion issues, tracking inconsistencies, and platform discrepancies.
• Develop audience strategies, retargeting systems, and nurture funnels that move prospects forward.
  
  

Social Media (Organic)

• Provide strategic direction for organic social content across clients.
• Review and refine monthly social calendars so messaging supports performance and seasonality.
• Ensure tight alignment between organic content, paid campaigns, and client priorities.
• Support creative and editorial development when needed.
  
  

Email Marketing

• Oversee email nurture strategy and messaging direction.
• Advise on segmentation, automation workflows, and value-driven nurturing.
• Ensure alignment between email communications, ad campaigns, and broader client goals.
  
  

Collaboration & Cross-Functional Leadership

• Partner with copy and design teams to create StoryBrand-aligned, high-conversion creative.
• Work closely with PMs to align campaign priorities, timelines, and reporting needs.
• Collaborate with SEO to ensure cross-channel optimization opportunities are captured.
• Coach team members to strengthen reporting, testing frameworks, and performance thinking.
• Participate in internal systems planning, tool evaluations, and team development initiatives.
  
  

You’ll Thrive in This Role If You:

• Are a performance strategist with a strong bias for action.
• Have 4–7 years managing paid media campaigns across Google, Meta, and other channels.
• Have experience managing or mentoring media buyers or specialists.
• Love data analysis, creative testing, and proving ROI—not chasing vanity metrics.
• Write strong ad copy and understand value-based messaging.
• Are organized, accountable, and driven by process and clarity.
• Take ownership of outcomes and communicate with precision.
  
  

What Success Looks Like

• Clients who are confident, supported, and excited to renew or refer.
• Campaigns that launch on time, stay on budget, and meet performance targets.
• Cross-functional teams working seamlessly together with clear accountability.
• Strategic insights that translate into revenue—not just task completion.
  
  

Required Experience

• Experience managing paid media campaigns across Google Ads and/or Meta.
• Familiarity with landing pages, creative review, and performance optimization.
• Bonus: Exposure to CRMs, website platforms, or marketing automation tools.
  
  

Bonus Skills

• Experience with HubSpot or similar CRMs.
• Familiarity with GA4, attribution modeling, or forecasting.
• Ability to review or guide landing page UX.
• Creative direction experience for ads or social content.
• Background in the lawn, landscape, or outdoor living industries.
• Understanding of StoryBrand messaging.
  
  

About Halstead

Halstead Media Group helps landscape and outdoor living companies eliminate instability, fuel growth, and build lasting legacies with specialized, year-round marketing systems.

We’re a StoryBrand Certified Agency that leads with clarity, empathy, and strategic partnership. Our clients stay with us because we act like co-owners in their growth—combining performance, communication, and accountability to deliver results that matter.

Details & Perks

• Fully remote
• Equipment reimbursement
• Monthly perks (snack, tea/coffee subscriptions)
• Flexible hours with a results-first mindset
• Paid training & professional development
• PTO: 15 days to start paid holidays
• 401(k) with match
• Health insurance: 100% employer-paid medical dental & vision
• Opt-out medical stipend if you carry your own insurance