Email Marketing Coordinator

We are looking for a skilled Email Marketing Manager to join our team in Denver, Colorado. In this long-term contract role, you will play a pivotal part in designing and executing impactful email marketing strategies that drive audience engagement and lead generation. This position offers an exciting opportunity to collaborate with internal teams and leverage marketing tools to create targeted campaigns tailored to diverse audiences.

Responsibilities:
• Design and implement lead nurture programs to convert leads into marketing-related leads (MQLs).
• Develop tailored email sequences for specific audiences, including closed/lost deals, inbound leads, and event attendees.
• Analyze industry verticals and pain points to create targeted nurture campaigns that align with audience needs.
• Ensure all nurture programs integrate seamlessly with HubSpot's lead scoring mechanisms, coordinating with internal HubSpot administrators.
• Create reusable email sequences for recurring marketing initiatives, such as webinars, events, and pricing page visits.
• Collaborate with internal teams to optimize email designs and campaign strategies.
• Utilize email marketing platforms to monitor campaign performance and adjust strategies for continuous improvement.
• Drive lead generation efforts by implementing data-driven audience targeting techniques.
• Stay updated on industry trends to refine marketing campaigns and enhance audience engagement.

• Proven experience in email marketing and campaign management.

• Proficiency in email marketing platforms, including HubSpot.

• Strong understanding of lead generation strategies and audience targeting.

• Ability to design engaging email templates and optimize email performance.

• Experience collaborating with internal teams to execute marketing initiatives.

• Familiarity with analyzing marketing data to improve campaign outcomes.

• Excellent organizational and communication skills.

• Knowledge of industry trends and best practices in email marketing.

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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