What are the responsibilities and job description for the Digital Marketing Channel Manager position at Robert Half?
Digital Marketing ManagerLocation: Plano, TX (Hybrid)Employment Type: Full-TimeAbout the RoleOur client is hiring a strategic and technically savvy Digital Marketing Manager to lead the roadmap, performance, and user experience of their owned digital channels. This role is critical in driving long-term channel growth, discoverability, and engagement across their website, local SEO, and social media integration.You’ll collaborate with cross-functional teams (Retail, Product, Technology), agency partners, and internal marketing stakeholders to ensure a consistent and elevated digital brand experience.Key ResponsibilitiesOwn and evolve the website strategy, including oversight of a web developer and external CMS partnersManage local SEO and listings, working closely with SEO agencies to optimize backend performance and visibilitySupport and integrate social media into the broader digital ecosystem, partnering with internal leads to elevate strategyLead web operations, including dynamic content personalization, tag management, and customer segmentationEnsure proper event tracking, API integrations, and performance analytics across platformsCollaborate with IT and marketing teams to align digital initiatives with business goalsOversee contractors and agency relationships as needed
