Marketing Manager

ROLE SUMMARY:

The Marketing Manager is responsible for operating, optimizing, and quality-assuring RMS’s marketing and demand-generation channels across residential and hotel portfolios. This role ensures that messaging, systems, and digital funnels are functioning properly, consistently, and efficiently—moving qualified prospects from first touch through inquiry and into the sales and leasing teams. This is a hands-on, detail-oriented role that blends content, systems thinking, and continuous optimization to support revenue outcomes.

ROLE RESPONSIBILITIES:

• Own day-to-day performance and functionality of all marketing channels supporting sales:
  1. Residential listing platforms
  2. Hotel digital and OTA channels
  3. Google Search, SEO, and paid media
  4. Retargeting and nurture campaigns
• Actively test, monitor, and refine channel performance to improve lead flow, quality, and conversion
• Identify breakdowns, inefficiencies, or friction points in the funnel and drive corrective action
• Serve as the quality assurance lead across all active advertising and marketing platforms
• Spot-check live ads, listings, landing pages, and websites for accuracy, brand alignment, functionality, clarity, and consistency
• Ensure all systems are correctly routing inquiries to the appropriate sales or leasing teams
• Develop and refine written content across:
  1. Prospect retargeting and nurture campaigns
  2. Website copy and verbiage
  3. Google advertising and search campaigns
  4. Social media messaging
• Internal communications related to sales and marketing initiatives
• Ensure messaging is clear, consistent, and aligned with brand positioning and goals
• Collaborate with the Senior Graphic Designer to pair strong copy with effective visual execution
• Manage and optimize retargeting efforts for both residential and hotel prospects
• Ensure campaigns are sequenced appropriately to move prospects toward inquiry, tour, booking, or lease execution
• Continuously refine messaging and timing based on performance insights

ROLE REQUIREMENTS:

• Bachelor’s degree in marketing, communications, or related field and 5 years of experience in a related role
• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign), WordPress, and Figma would be preferred but not required
• Exceptional written and verbal English communication skills, with the ability to adapt style to match different brand voices, audiences, and environments