Senior Writer & Media Strategist

Senior Writer & Media Strategist

Reports to: Executive Director 

About the Role

Most agencies separate writers from media relations.

We don’t.

At RLM, we believe the people who create the story should also know how to sell it.

We’re looking for someone equally comfortable writing a CEO’s LinkedIn post, crafting an opinion piece for a national newspaper, developing messaging for a startup launch, or pitching a journalist with an idea they can’t ignore.

This is not a content marketing position.

This is not a social media role.

And it certainly isn’t a “pump out blogs all day” job.

You’ll work directly with senior leadership to develop narratives that influence conversations, build executive reputations, and generate earned media. Some days you’ll write a byline that appears in a national publication. Other days you’ll develop messaging for a healthcare CEO, help shape the launch of a technology company, prepare an executive for television, or pitch a story that ends up leading the news cycle.

If you’re endlessly curious, read the news before breakfast, instinctively know what makes something interesting, and love turning complicated ideas into stories people actually want to read, you’ll fit right in.

What You’ll Do

Tell stories people care about.

You’ll write:

• Opinion pieces and byline articles
• Executive LinkedIn content
• Press releases that journalists actually read
• Media pitches
• Thought leadership
• Website copy
• Newsletters
• Speeches
• Talking points
• Messaging documents
• Q&As
• Crisis communications
• Award submissions
• Conference speaking proposals

If words persuade people, you’ll probably write them.

Build stories before anyone else sees them.

You’ll help clients discover what actually makes them interesting.

Sometimes that means finding news hidden inside a product launch.

Sometimes it means turning research into headlines.

Sometimes it means convincing a CEO that the story they wanted to tell isn’t nearly as interesting as the one customers actually care about.

You’ll create messaging frameworks, positioning, campaign themes, and executive narratives that become the foundation of successful PR programs.

Work with the media. Every senior person at RLM pitches media.

You’ll collaborate with account teams to:

• Develop story ideas
• Identify trends before competitors do
• Build media strategies
• Pitch journalists
• Prepare executives for interviews
• Create briefing books and messaging
• Support product launches and company announcements

Help build RLM.

We’re a 35-year-old independent agency that’s constantly reinventing itself.

You’ll contribute to agency marketing, new business pitches, presentations, newsletters, LinkedIn, speaking opportunities, and thought leadership.

Your ideas won’t sit in a folder.

If they’re good, we’ll use them.

Who You Are

You probably have 5–8 years of experience in journalism, PR, communications, or editorial.

More importantly, you’re someone who:

• Loves writing.
• Loves rewriting even more.
• Reads everything.
• Knows what’s happening in the news before most people.
• Thinks in headlines.
• Isn’t intimidated by CEOs.
• Can interview anyone.
• Can make almost any topic interesting.
• Is comfortable moving from healthcare to AI to consumer products to finance in the same afternoon.
• Understands that good writing is rarely written—it’s rewritten.
• Uses AI intelligently but never lets it replace original thinking.

Success Looks Like This

After your first year, you’ll have:

• Become the writer clients specifically request.
• Helped land meaningful national media coverage.
• Created thought leadership programs that executives are proud to share.
• Developed messaging that becomes the foundation of client campaigns.
• Helped win new business.
• Become one of the agency’s most trusted strategic voices.

Why RLM?

We don’t produce content for content’s sake.

We create conversations.

We’ve spent more than three decades helping companies, entrepreneurs, authors, healthcare innovators, consumer brands, and technology leaders become impossible to ignore.

• If you’re looking for a place where your writing changes businesses—not just fills ed. calendars—you’ll probably like it here.