What are the responsibilities and job description for the Senior Media Buyer position at JL Media?
Company Description
JL Media is an independent media agency with over 30 years of experience, headquartered in northern New Jersey and with offices across the United States. We specialize in serving clients across various industries by combining strategic thinking, data-driven insights, and expertise in omni-channel media planning. Our strong media relationships and negotiation skills enable us to secure optimal media placements and deliver outstanding brand and business outcomes. With a focus on analytics and performance optimization, we create tailored media strategies that resonate with target customers and drive results.
Role Description
This is a full-time remote position for a Senior Media Buyer. The Senior Media Buyer will be responsible for developing and executing media plans, purchasing media placements, and optimizing campaigns across various channels. Daily tasks will include utilizing data to inform media strategies, maintaining vendor relationships, analyzing campaign performance, and ensuring all buys meet client objectives. The role requires close collaboration with internal teams and external partners to deliver impactful results.
Qualifications
- Media Planning and Media Strategy experience, with a proven ability to develop and execute comprehensive media plans
- Media Buying skills, including negotiation expertise and familiarity with purchasing strategies across multiple channels
- Strong Analytical Skills for campaign performance evaluation and optimization
- Excellent Communication skills with the ability to coordinate effectively with internal teams and external vendors
- Proficiency in media and analytics tools, with the ability to adapt to new technologies and platforms
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field
- Experience in a media or advertising agency environment preferred
- Ability to work independently in a remote work setting while meeting deadlines and maintaining high attention to detail