Senior Social Media & Digital Marketing Specialist

The Position

Reservoir is seeking a creative and strategic professional to join our team as Senior Social Media & Digital Marketing Specialist. This role will report directly to the Vice President, Marketing & Communication, and work closely with the Music Publishing Marketing and the Recorded Music Marketing teams. This role will oversee social media management for multiple Reservoir-owned properties and clients, developing and executing tailored strategies to strengthen brand presence and engagement across platforms. As our digital efforts grow, this role will have the opportunity to take on expanded creative responsibilities and contribute to emerging cross-functional projects. The role includes, but is not limited to, the following responsibilities:

• Day-to-day management of social media accounts for Reservoir-owned properties and client partners.
• Partner with internal teams to pilot new artist-facing creative services, including social strategy, short-form content development, and digital campaign execution.
• Conduct account and audience audit reports to inform data-driven content strategies.
• Develop bespoke social media plans tailored to each brand’s goals, tone, and audience insights.
• Create and curate weekly content—sourcing, writing, and designing as needed—in each brand or client’s unique voice.
• Manage the content approvals process to ensure accuracy, consistency, and timeliness prior to posting.
• Track and report monthly on social media performance, growth, and engagement metrics.
• Perform competitive and market research to inspire content and publishing strategies aligned with departmental, company, and client goals.
• Grow presence and engagement across social media and streaming platforms using insights from analytics, research, and platform best practices.
• Maintain artist websites and produce email newsletters as needed.
• Support new business initiatives and help secure new clients or accounts.

Qualifications

• 3–5 years of experience in social media management, digital marketing, or related fields.
• Advanced proficiency with major social media platforms including TikTok, Instagram, YouTube, Facebook, X, and LinkedIn.
• Proven success developing and executing impactful social media strategies for brands or talent.
• Strong visual and written storytelling skills with a key eye for maintaining brand voice and consistency.
• Proficient in Adobe Creative Suite, Canva, and MailChimp.
• Expert-level understanding of analytics tools, performance metrics, and content scheduling software.
• Highly organized, creative, and data-driven with a results-oriented mindset.

Compensation

An annual base salary commensurate with skills and experience of $75,000 – $105,000 (USD), plus a bonus and competitive benefits will be offered to the successful hire.

Apply

To apply for this role, or to recommend a qualified professional, please send resume and cover letter to jobs@reservoir-media.com. The subject of your email should be Senior Social Media & Digital Marketing Specialist – [Your Name].