Social Media & Digital Specialist

Social Media & Digital Specialist

Hoselton Auto Mall | East Rochester, NY

Full-Time, In-Office | $50,000–$65,000 per year

About the Role

Hoselton Auto Mall is looking for a creative, organized and data-driven Social Media & Digital Specialist to join our Marketing Team. This full-time position is located on-site at Hoselton Auto Mall in East Rochester, NY.

This role brings together both sides of digital marketing: creating fun, timely social content that gets people talking and using performance data to understand what is working, what is not and where we can improve ROI.

The Social Media & Digital Specialist will manage organic and paid social media, help maintain Hoselton’s websites, support online reputation management and work with digital vendors to monitor paid-search performance. One day may include reviewing campaign results and updating a landing page; the next may involve filming a Reel, highlighting an employee or helping plan a company event.

For more than 100 years, Hoselton has served the Rochester community as a local, family-owned automotive group. This position supports Hoselton Toyota, Hoselton Chevrolet, Hoselton Nissan and the Hoselton Pre-Owned Super Center.

What Success Looks Like

Success in this role means developing content that feels current, engaging and true to the Hoselton brand while keeping campaigns, websites and customer-facing information organized and accurate.

The successful candidate will:

• Build a consistent and engaging social media presence across Hoselton’s brands.
• Balance creative ideas with performance data, using results to make practical recommendations.
• Keep digital campaigns and website content accurate, timely and aligned with dealership goals.
• Communicate effectively with customers, dealership departments and outside vendors.
• Stay organized while managing multiple brands, projects and deadlines.
• Bring new ideas to the team and take ownership of carrying them through.

How This Role Fits into Hoselton

The Social Media & Digital Specialist is a key member of the Hoselton Marketing Team and reports to the Marketing Department Manager.

This position works across the organization, partnering with dealership leadership, sales and service departments, OEM representatives and outside digital vendors. The role helps connect company goals with the digital content, campaigns and customer experiences that represent Hoselton online.

Our Marketing Department is collaborative, creative and pretty laid-back—but we take our work seriously. It’s not all parties, but we do help plan them.

ResponsibilitiesSocial Media Management and Content Creation

• Manage Hoselton’s Facebook and Instagram channels and maintain an organized content calendar featuring vehicles, service, employees, community involvement and dealership initiatives.
• Create engaging organic content, including copy, photography, graphics, Reels and other short-form videos.
• Plan, launch and optimize Meta advertising campaigns, including audiences, budgets, creative, testing and performance reporting.

Website and Digital Experience Management

• Maintain content across six Hoselton websites and the employee intranet, ensuring information is accurate, current and easy to use.
• Use WordPress and dealership website tools to update pages, banners, forms, staff information, monthly specials and campaign landing pages.
• Identify outdated information, broken links and other website issues, coordinating corrections with digital partners.

Reputation and Community Management

• Monitor customer reviews, social media comments, direct messages, mentions and questions across Google, CARFAX, Yelp, Facebook, Instagram and other priority platforms.
• Respond in a helpful and respectful voice, escalating concerns to the appropriate manager when follow-up is needed.
• Maintain accurate online business listings and profiles across Hoselton locations and departments.

PPC, Vendor Management and Performance Reporting

• Monitor paid-media performance and work with third-party vendors to improve efficiency, lead volume, market share and ROI.
• Review campaign strategy, targeting, creative, search terms, conversion tracking, lead quality and budget allocation.
• Prepare clear monthly reporting covering social media, paid media, website traffic, conversions, leads, calls and vendor performance.

Qualifications

• Experience managing business social media channels and creating digital content.
• Strong working knowledge of Meta Business Suite and Meta Ads Manager.
• Strong writing, editing and communication skills, with a good instinct for engaging content.
• Experience with Adobe Creative Suite and short-form video production.
• Proficiency with Microsoft Office and familiarity with LLM-based AI tools.
• Working knowledge of WordPress or another content management system.
• Basic familiarity with HTML.
• Strong organization, attention to detail and the ability to manage multiple priorities.
• Ability to interpret marketing data and turn findings into practical recommendations.
• Ability to collaborate effectively with different departments, personalities and outside partners.
• Availability to work on-site in East Rochester, Monday through Friday.

Preferred Qualifications

• Associate or bachelor’s degree in marketing, communications, digital media, advertising or a related field—or equivalent relevant experience.
• Experience supporting a multi-location business, retailer, agency or automotive organization.
• Experience with paid search, Google Analytics, Looker Studio, Semrush or reputation-management platforms.
• A portfolio or professional examples of social media, graphic design, video or digital marketing work.

Hoselton Auto Mall is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants.