Manager Advertising

Job Summary:

This position provides end-to-end oversight of all advertising campaigns for the property, from concept development through execution and post-campaign evaluation. The ideal candidate is highly detail-oriented, strategically minded, and brings fresh, innovative ideas to engage both new and existing audiences. This role collaborates closely with the Director of Strategic Marketing and the Vice President of Marketing on the strategic development, direction, and implementation of all advertising initiatives to support overall business objectives.

Supervisory Responsibilities:

• Yes, will supervise 3-5 direct reports.

Duties/Responsibilities:

Advertising & Marketing

• Provide comprehensive oversight of all advertising channels, including but not limited to social media, paid media, on-property signage, outdoor advertising, direct mail, and other promotional platforms.
• Ensure accuracy, consistency, and brand alignment through thorough proofreading, quality control, and adherence to established timelines.
• Utilize work management and project-tracking tools to effectively plan, manage, and execute marketing and advertising campaigns.
• Manage and oversee the execution of approximately 10–20 campaigns per month, balancing priorities and deadlines.
• Coordinate the development, production, and placement of internal and external marketing collateral and communications.
• Oversee all advertising initiatives, marketing sponsorships, and external partnerships, including public relations firms and media agencies, ensuring alignment with strategic goals and brand standards.
• Partner closely with media agencies to strategically plan and place media, manage budgets, optimize performance, and identify new opportunities to expand and strengthen the Rivers Portsmouth brand.
• Develop and maintain operational procedures and workflows to ensure timely project delivery, cost efficiency, and consistent execution.
• Identify short-term and long-term challenges, opportunities, and objectives; analyze relevant data; develop recommendations; and implement strategic solutions.
• Prepare and deliver clear, compelling presentations and reports, both written and verbal, to internal stakeholders and leadership.

Minimum Education and Experience Requirements:

• Bachelor’s degree is preferred.
• Excellent communication skills both written and verbal.

Knowledge, Skills, and Abilities:

• Effective time management and outstanding organizational skills.
• Interpersonal skills to build strong internal and external relationships.
• Strong analytical and problem-solving skills to exercise good judgment in decision-making.
• Ability to work independently in a fast-paced, fluid environment.
• Creative, dynamic and enthusiastic personality with the ability to thrive under pressure.
• Ability to prioritize and manage multiple projects simultaneously while meeting deadlines.
• Understand how marketplace and competition impact business strategy.

Certifications, Licenses, and/or Registrations: .

• Gaming license/registration as required by jurisdiction(s).

Physical Requirements:

• Regularly required to walk, stand, see, talk, hear, use hands/fingers, and reach with arms.
• Ability to stoop, kneel, and occasionally lift and/or move up to 50lbs.
• Ability to work flexible schedules, including evenings, weekends, and holidays.
• Ability to work in an environment with moderate to loud noise, bright lights, smoke, and dust.