What are the responsibilities and job description for the Analyst Database Marketing position at Rivers Casino Des Plaines?
WALK-IN WEDNESDAY
Interview on the spot!
Every Wednesday from 12 PM - 2 PM
2500 E. Devon Ave | Des Plaines , IL 60018
Free Parking / Free Shuttle from the Rosemont Blue Line Station
DATABASE MARKETING ANALYST
Duties and Responsibilities:
- Assists Database Marketing Manager in analyzing effectiveness of programs and promotions by utilizing data mining and pro formas and any other effective methodology.
- Responsible for test and control methodologies and back-end analysis of all campaigns, including return on investment analysis.
- Create statistically based predictive analyses to support business and marketing strategy and consumer behavior conclusions.
- Provides input to marketing on customer’s tastes, preferences and segmentation analysis.
- Develop and implement customer surveys, data collection tools, monthly segmentation reports, database hygiene and other reports as required.
- Reporting and analyzing; redemptions, membership enrollments, tracked play, ADT, time played, action and any other information requested.
- Perform data research and data quality audits.
- Develop marketing tools to utilize for analysis.
- Help define requests for support from other marketing areas.
- Develops recommendations for direct marketing tools that improve marketing efficiencies and effectiveness.
- Serves as liaison between marketing and IT on issues related to data mining and database integrity.
- Manages analysis from inception to completion, developing actionable recommendations.
- Supports tests of new marketing technology, especially segmentations.
- Adjust Complimentaries and/or points in player accounts.
- Shared service position to assist other Rivers Casino brand properties
- All other duties as assigned
- Perform the duties and responsibilities associated with the Illinois Gaming Board Statewide Voluntary Self-Exclusion Program as described in Section A of the Rivers Casino – Des Plaines ICS.
Job Requirements:
- Bachelor’s degree in Data Analysis, Marketing, Economics, Finance, or a related field and/or appropriate database marketing/casino experience preferred
- Must have intermediate MS Excel, Access, Word and PowerPoint skills
- Experience with Tableau or other data visualization tools preferred
- Experience with relational database management systems and languages such as SQL, Access, and/or SQL Server a plus
- Ability to create, analyze and interpret financial reports and marketing analysis reports
- Excellent organizational skills, superior verbal, written and interpersonal communication skills
- Ability to quickly evaluate alternatives and decide on a plan of action
- Ability to successfully fulfill the pre-employment process
- Ability to work flexible shifts and days of the week including holidays
- Ability to obtain and maintain all necessary licensing
- Position includes lifting, pushing, pulling, frequent typing, sitting and/or standing
Perks that Work!
- Medical, Dental, Vision, and Life Insurance
- 401K – 4% match to 5% Team Member Contribution
- $1 Daily Meals
- Earn up to 18 Days of Paid Time Off Your First Year
- Free Shuttle from Rosemont’s Blue Line Station
- Free Parking On-Site
- Rivers Casino Scholarship Program for Team Members and their Children/Grandchildren
- Tuition Reimbursement
- Fitness/Gym Reimbursement
- Community Volunteer Opportunities
- Leadership Training & Career Advancement Programs
- Team Member Exclusive Discounts