What are the responsibilities and job description for the Director of Database Marketing | Casino position at Pentasia?
My client, a fast-growing US gaming operator, is seeking a Director of Database Marketing to join their leadership team at a newly developed casino property.
This is a high-priority, business-critical hire supporting the transformation of a marketing function within a property currently operating in a temporary facility while a major permanent resort is under construction. The successful candidate will play a key role in shaping the long-term customer strategy ahead of full-scale operations.
This is an opportunity for a strategic database marketing leader to step into a highly visible role, working directly with executive leadership and influencing reinvestment, lifecycle marketing, and overall revenue performance.
Key Responsibilities
- Own and lead the database marketing strategy, with a strong focus on reinvestment optimization and player lifecycle management
- Develop and execute data-driven, targeted marketing campaigns across channels including Direct Mail, Email, SMS, and VIP programs
- Oversee the end-to-end database marketing function, including segmentation, campaign execution, analytics, and performance optimization
- Drive customer acquisition, retention, and loyalty strategies using advanced data insights
- Manage and improve database integrity, usability, and campaign effectiveness
- Lead campaign analysis, including ROI, player value, and revenue trends, making recommendations to senior leadership
- Produce executive-level reporting, forecasting models, and performance insights
- Collaborate cross-functionally with Marketing, IT, and senior leadership to align strategies
- Oversee budgeting, reinvestment strategy, and financial planning for database marketing initiatives
- Build, mentor, and lead a high-performing team (Manager, Specialist, Analyst)
Candidate Profile
- Proven experience as a strategic database marketing leader, not just execution-focused
- Strong expertise in player reinvestment strategy and lifecycle marketing
- Demonstrated experience managing marketing budgets and driving ROI
- Background in casino gaming, loyalty marketing, or data-driven environments
- Exposure to online gaming (iGaming) or digital-first environments is highly desirable, bringing more advanced segmentation and personalization approaches
- Experience supporting new property openings or major business transformations is a plus
Requirements
- 5 years’ experience in casino database marketing, CRM, or gaming analytics
- Strong technical skills including SQL and database querying
- Experience in campaign analytics, reporting, and customer segmentation
- Proven ability in forecasting, budgeting, and performance modeling
- Strong leadership, communication, and stakeholder management skills
- Bachelor’s degree in Marketing, Business, Analytics, Computer Science, or a related field
Why Apply?
- Join at a pivotal stage of property development and expansion
- Take ownership of a critical, high-visibility marketing function
- Work directly with senior leadership to shape customer and revenue strategy
- Opportunity to build and evolve a best-in-class database marketing function
- Strong Base Bonus & Relocation Package