What are the responsibilities and job description for the CRM Manager | Sports Promotions | iGaming exp position at Pentasia?
Overview
Pentasia is proud to be partnering with a leading online igaming operator to recruit a CRM Manager (Sports Promotions) based in Denver.
This is a senior, high‑impact role responsible for shaping promotional strategy and driving customer loyalty across the entire user lifecycle. Leading a dedicated Sports CRM team, you will deliver data‑driven promotions and best‑in‑class customer journeys within a fast‑paced, highly regulated environment. This position is ideal for a commercially minded CRM leader with deep experience in online sports betting, promotional mechanics, and loyalty programs, who thrives at the intersection of data, customer experience, and performance.
Key Responsibilities
- Lead the planning, execution, and optimization of customer promotions and loyalty offers across sports products
- Own reporting on campaign performance and commercial impact, translating insights into action
- Support day‑to‑day CRM operations, ensuring projects and promotions are delivered on time and to a high standard
- Champion a test‑and‑learn culture, utilizing A/B testing, multivariate testing, and control groups to optimize CRM performance
- Define and implement localized, territory‑specific CRM strategies, delivering structured and scalable campaign roadmaps
- Ensure all CRM activity fully complies with regulatory and licensing requirements across multiple jurisdictions
- Partner closely with senior leadership to communicate CRM goals, results, and improvement opportunities
- Maintain deep knowledge of CRM platforms, CDPs, and promotional mechanics, ensuring best practice is embedded across the team
- Propose customer‑centric innovations designed to enhance engagement, retention, and lifetime value
- Monitor competitor activity, industry trends, and CRM best practices to keep strategies market‑leading
- Collaborate cross‑functionally with Marketing, Product, Data, Compliance, and Operations teams to maximize impact
Leadership & Team Management
- Lead, motivate, and develop a high‑performing Sports CRM team
- Take ownership of day‑to‑day people management, capacity planning, and delivery standards
- Delegate effectively through strong organizational and prioritization skills
- Support team members in developing technical CRM expertise and commercial understanding
Skills & Experience Required
- Extensive experience in CRM, promotions, or loyalty roles within the online sports betting industry
- Strong commercial acumen with the ability to translate raw data into actionable insights
- Proven experience using CRM/CDP platforms such as Optimove, XtremePush, and/or Braze
- Deep understanding of sports betting customer lifecycles, promotional mechanics, and loyalty frameworks
- Demonstrated leadership experience managing and developing teams
- Highly organized, adaptable, and comfortable operating in a fast‑moving environment
- Strong stakeholder management skills with experience working cross‑departmentally
- Confident decision‑maker with a track record of delivering projects from concept to execution
- Able to work under pressure, manage competing priorities, and meet tight deadlines
What’s On Offer
- Competitive base salary ($105,000 – $130,000)
- Annual bonus plan
- Comprehensive Health & Wellness benefits
- 33 days PTO per year
- 401(k) with company match
- Opportunity to play a key role in shaping CRM strategy for a major sports brand
Salary : $105,000 - $130,000