What are the responsibilities and job description for the Field Marketing Executive position at Riskonnect?
Field Marketing Executive
Responsibilities
Campaign Management & Execution
- Build end-to-end marketing campaigns in both Salesforce CRM and HubSpot, ensuring synchronization between platforms
- Create and manage HubSpot campaigns including but not limited to static lists, workflows, forms, and landing pages that drive conversions
- Develop comprehensive campaign assets including registration forms, multi-touch email sequences, and automated workflows
- Manage pre-event email communications to maximize attendance and engagement
Event Marketing Technology
- Build and configure event registration sites in Swoogo, including both activation registration and CPE (Continuing Professional Education) certificates
- Create automated event communication sequences including:
- Registration confirmations
- Pre-event reminders (24-hour and 1-hour)
- Post-event follow-ups (thank you, missed you, CPE delivery)
- Integrate Swoogo with HubSpot to ensure seamless data flow, audience segmentation, and registration status’
Analytics & Optimization
- Implement Google Analytics tracking across all campaigns and event properties
- Monitor campaign performance and provide insights on registration rates, attendance, and engagement
- Maintain data hygiene across CRM, HubSpot, and Swoogo platforms
Required Qualifications
- 3 years of experience in marketing operations, campaign management, or digital marketing
- HubSpot experience including campaigns, workflows, forms, landing pages, and list management
- Salesforce CRM experience
- Hands-on experience with event marketing platforms (Swoogo experience is a major plus; experience with Cvent, Splash, or similar platforms also valued)
- Solid understanding of marketing automation and lead nurturing strategies
- Working knowledge of Google Analytics and UTM tracking
- Exceptional attention to detail with the ability to manage complex, multi-step processes
- HubSpot (intermediate to advanced)
- Salesforce CRM platforms (helpful but not required)
- Event management software (Swoogo preferred, but not required)
- Google Analytics
- Email marketing best practices
- Basic HTML/CSS (helpful but not required)
Soft Skills
- Highly organized with excellent project management capabilities
- Ability to create process and/or system documentation
- Proactive problem-solver who can troubleshoot technical issues independently
- Strong communicator who can collaborate with cross-functional teams
- Deadline-driven with ability to manage multiple campaigns simultaneously