Social Media Ads & Content Strategist

Company Overview:

Riithink is a collaborative, fast-paced digital marketing agency supporting a diverse roster of clients across various industries. We pride ourselves on combining strategic thinking with data-driven execution to help brands grow and succeed. Though we operate remotely, we maintain high-touch communication throughout the day, ensuring a strong team connection and shared momentum.

Position: Social Media Ad Strategist & Content Writer

Location: Based in North Carolina, fully remote workplace.

Job Overview:

As a Social Media Strategist, you will be responsible for developing and implementing comprehensive social content strategies, managing multiple social media platforms, and executing effective social media advertising campaigns across LinkedIn, Meta, X, YouTube, Instagram, TikTok, Reddit, email marketing, and more. Your creative prowess, analytical mindset, and in-depth understanding of social media trends will drive engagement, brand awareness, lead generation, and sales for our clients.

Responsibilities:

● Social Content Strategy: Develop and execute innovative social content strategies aligned with clients' brand identities and business objectives. Collaborate with clients and internal teams to conceptualize, create, and curate engaging and relevant content that resonates with target audiences.

● Social Media Advertising: Plan, create, and manage social media advertising campaigns across platforms to drive lead generation, brand visibility, sales, and conversions. Optimize campaigns through A/B testing, audience segmentation, ad placement, and data analysis to achieve optimal results.

● Analytics and Reporting: Monitor key performance indicators (KPIs) for each social media channel and campaign. Provide insightful data-driven reports to clients, showcasing the effectiveness of strategies and suggesting improvements for future campaigns.

● Trend and Platform Research: Stay up-to-date with the latest social media trends, algorithm updates, and emerging platforms. Recommend innovative approaches to leverage new opportunities and technologies.

● Collaboration: Work closely with cross-functional teams, including graphic designers, content creators, and account managers, to ensure cohesive brand messaging and a unified marketing strategy.

● Content Writing: In addition to social media content writing, this individual may be asked to write SEO blogs, website content, email content, product details, and more. 

Qualifications:

● Degree and/or 2 years of experience minimum in Marketing, Communications, Business, or a related field.

● Proven portfolio of experience in social media strategy development and management for various platforms, including LinkedIn, Meta, Instagram, and TikTok.

● Demonstrable expertise in creating and executing successful social media advertising campaigns.

● Proficiency in social media management and analytics tools.

● Strong understanding of SEO, content optimization, and digital marketing trends.

● Excellent written and verbal communication skills.

● Creative mindset with a keen eye for design aesthetics and visual storytelling.

● Data-driven and analytical approach to campaign optimization and strategy refinement.

● A passion for staying up-to-date with industry trends and emerging platforms.

Extra Credit (Not Required, But a Plus)

• Experience working with WordPress and/or Shopify websites
• HubSpot certifications
• SMS/Text marketing
• Experience building Looker Studio dashboards

Perks and Benefits:

● Competitive salary. $55-70K DOE.

● Health Benefits.

● Opportunities for professional growth and development.

● Collaborative and supportive work environment.

Some other agencies are known for their “copy & paste” models in digital marketing. However, we take pride in helping clients address their unique challenges with custom solutions. People who join Riithink expand their skills and experience quickly because our small team tackles big challenges… and we do a kickass job!