What are the responsibilities and job description for the Social Media Strategist position at Carolina Hurricanes?
The Carolina Hurricanes are hiring a Social Media Strategist to assist in the day-to-day execution of social media content across the organization's digital platforms. The ideal candidate will have a background in marketing and/or communications and can bring a high level of creativity, wit, and an eye for quality presentation to this role. The position will report to the Social Media Manager.
The Social Media Strategist will support the Social Media Manager in creating engaging content, publishing across platforms, interacting with fans, capturing real-time moments, and maintaining the Hurricanes' unique brand voice. The ideal candidate is creative, organized, detail-oriented, and eager to grow in a fast-paced professional sports environment.
Responsibilities
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
The Social Media Strategist will support the Social Media Manager in creating engaging content, publishing across platforms, interacting with fans, capturing real-time moments, and maintaining the Hurricanes' unique brand voice. The ideal candidate is creative, organized, detail-oriented, and eager to grow in a fast-paced professional sports environment.
Responsibilities
- Assist in the day-to-day management, scheduling, publishing, and monitoring of Carolina Hurricanes social media accounts.
- Ideate, create, and post across all Hurricanes organization social media platforms.
- Capture photo and video content during games, practices, community events, and team activities.
- Write engaging, timely, and on-brand social copy.
- Respond to fans across multiple social platforms.
- Create content that increases engagement and supports organizational initiatives.
- Support execution of the social media content calendar.
- Work with various members of the creative team and other internal departments to develop content for social media platforms.
- Assist with social analytics reporting and performance tracking.
- Ability to work both independently and desire to work collaboratively within larger meetings, discussions and brainstorm sessions.
- Stay current on social media trends, emerging platforms, and digital best practices.
- Support ticketing, partnerships, retail and community initiatives through social media execution.
- Other duties as assigned.
- Bachelor's degree in marketing, communications, or related field.
- 1 years of experience working in social media in professional or collegiate sports.
- Strong understanding of social media platforms and best practices.
- Excellent writing, grammar, and proofreading skills.
- Experience creating mobile-first photo and video content – especially vertical video.
- Basic knowledge of Adobe Creative Suite preferred.
- Strong organizational and time management skills.
- Ability to multitask in a fast-paced environment.
- Passion for hockey and understanding of NHL culture preferred.
- Consistently reflect strong time management, organizational, and problem-solving skills.
- Must be dependable, flexible, and a reliable team player who can prioritize building interpersonal relationships.
- Ability to work non-traditional hours in non-traditional settings, including some nights, weekends and holidays, and able and willing to travel to off-site events, etc. as needed.
- Must be able to maintain confidentiality and use discretion when privy to sensitive information.
- Must pass a criminal background check.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.