Director of Marketing - Carolina Hurricanes

The Carolina Hurricanes are hiring a collaborative, data-driven Director of Marketing to lead the organization's growth in marketing efforts. The role is responsible for developing and executing marketing strategies that drive ticket sales, retail sales, fan acquisition, and fan engagement. This position will report to the CMO and oversee the organization's paid advertising, email marketing, SMS marketing, mobile app marketing, and lead generation efforts while partnering across departments to deliver measurable business results.

This is an opportunity to own high-impact marketing channels, influence organizational strategy, and make a tangible impact for the reigning Stanley Cup champions. We're looking for someone who has outgrown their current role, thrives on ownership, and is excited to take the next step in their career.

Responsibilities

• Develop and execute integrated marketing campaigns supporting ticket sales, premium seating, retail, events, and organizational initiatives.
• Lead the organization's paid advertising strategy across digital platforms.
• Own the Carolina Hurricanes' email, SMS, mobile app, and lifecycle marketing strategies.
• Leverage the Hurricanes television network and other owned media channels to amplify organizational initiatives, drive fan engagement, and support revenue-generating campaigns.
• Develop audience segmentation and lead generation strategies that grow the organization's first-party fan database.
• Analyze campaign performance and continuously optimize results through data-driven decision-making.
• Collaborate with the Director of Digital Content to identify and manage influencer relationships and campaigns
• Collaborate with internal stakeholders to execute integrated marketing campaigns and support game nights and major organizational events.
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4-6 years of progressive experience in sports, entertainment, consumer, digital, or performance marketing.
• Experience managing paid digital advertising campaigns.
• Experience with email marketing, CRM, and marketing automation platforms.
• Experience with SMS marketing and mobile app marketing.
• Strong analytical, organizational, and project management skills.
• Excellent written and verbal communication skills.
• Passion for sports, live entertainment, and fan engagement.
• Must pass a criminal background check
  
  

Hurricanes Holding, LLC reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Hurricanes Holdings, LLC may require an employee to perform duties outside his/her normal description. This description in no way states or implies that these are the only duties to be performed by the employee occupying this position

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.