What are the responsibilities and job description for the Growth Marketing Manager position at Reval Recruiting?
This is a role posted by Reval Recruiting on behalf of a client
Growth Marketing Manager
Location: Los Angeles, CA (in-office from Mon–Thurs)
This role is posted on behalf of the following client: They are a leading lifestyle membership and eCommerce brand that delivers joy and discovery to its community through curated products, exclusive experiences, and engaging content. With a passionate subscriber base and a strong digital presence, the company continues to redefine the membership model by combining retail, entertainment, and community in one seamless experience.
Role Overview:
They are looking for a strategic, hands-on Growth Marketing Manager to lead concepting, production, and optimization of performance creative across paid social, YouTube, and emerging channels. You’ll transform insights into thumb-stopping ideas, build and iterate modular assets at speed, and partner closely with Performance Marketing, Brand, Merchandising, and Analytics to drive efficient acquisition and revenue.
What You'll Do:
- Facilitate and execute growth-creative across Meta, TikTok, YouTube, display as well as briefs, concepts, production, QA, and delivery
- Translate CPA/ROAS and funnel insights into clear creative hypotheses and multivariate tests
- Build modular, rapid-iteration ads (UGC, hooks, CTAs, offers, value props) tailored to each channel and audience
- Develop creator briefs and execute UGC sourcing, direction, and edits to keep a steady pipeline of new ads
- Partner with Performance Marketing on test design, audience fit, and flighting; iterate weekly based on results
- Collaborate with Brand/Design to ensure assets are on-brand while optimized for performance
- Maintain a living library of top performers, learnings, and do-nexts; share crisp creative readouts with stakeholders
- Track competitive and platform trends; pilot new formats (Shop ads, Shorts, Spark, cuts for Stories/Reels) quickly
Who You Are:
- 4–7 years in growth/performance creative for DTC or eCommerce (subscription a plus)
- A portfolio of data-driven ads that moved CPA/ROAS; comfort speaking to hypothesis to test to iteration
- Fluency in platform best practices (Meta/TikTok/YouTube), creative analytics, and funnel dynamics
- Strong briefing, scripting, and on-set experience (can direct creators/editors and give comprehensive feedback)
- Ability to turn insights into specific creative changes (hooks, frames, captions, overlays, offer articulation)
- Excellent project management, able to juggle multiple cuts, channels, and deadlines without sacrificing quality
- Collaborative, curious, and resourceful; thrives in fast tests and frequent iteration
- Proven experience with generative AI and LLM prompting a plus
Nice to Have:
- Hands-on editing (Premiere) and motion/graphics skills to accelerate iteration
- Experience scaling UGC programs and creator networks
- Familiarity with incrementality tests and creative-level attribution dashboards
- Experience localizing or personalizing creative by audience or lifecycle moment
Compensation:
Salary: $90k- $105k
Benefits:
- Eligible for a 10% annual bonus and icludes an initial equity grant
- Comprehensive benefits package: medical, dental, vision, and additional perks
Salary : $90,000 - $105,000
