What are the responsibilities and job description for the Growth Marketing Manager position at KEVANI?
About KEVANI
KEVANI curates iconic outdoor media experiences across the most sought-after locations in Los Angeles and beyond. We partner with world-class brands, architects, and property owners to create media that is both artful and commercially powerful. Our team operates with excellence, creativity, and a commitment to elevating the landscape of outdoor advertising.
The Growth Marketing Manager plays a vital role in strengthening KEVANI’s market presence and advancing our revenue ambitions.
Role Overview
The Growth Marketing Manager is responsible for driving measurable growth through modern marketing strategy, demand generation, and elevated brand storytelling. This role partners closely with the Sales Team to develop high-impact campaigns, refine KEVANI’s market positioning, and deliver the tools and insights needed to engage and convert high-value clients.
This individual combines creativity with commercial discipline. They understand how to build desire for a brand, how to influence sophisticated decision-makers, and how to execute with exceptional attention to detail.
Key Responsibilities
- Growth Strategy
- Design and execute integrated marketing strategies that support KEVANI’s commercial objectives.
- Identify growth opportunities across channels such as digital, content, experiential, and partnerships.
- Collaborate with Leadership to shape forward-looking initiatives that elevate brand positioning.
Demand Generation
- Build and manage marketing programs that drive qualified engagement and strengthen the sales pipeline.
- Partner with Sales to develop targeted outreach initiatives for priority accounts and verticals.
- Implement lead nurturing strategies that improve conversion and maintain momentum with prospective clients.
Brand Marketing and Storytelling
- Ensure KEVANI’s brand narrative is expressed with refinement and consistency across all channels.
- Develop materials including case studies, marketing decks, presentations, and visual content that reflect KEVANI’s creative excellence.
- Work with creative partners to elevate visual identity and reinforce KEVANI’s luxury positioning in the marketplace.
Sales Enablement
- Create high-impact assets that support Sales in presenting KEVANI’s value proposition.
- Translate data, insights, and market dynamics into persuasive materials that resonate with clients.
- Provide strategic input on pitch development, meeting preparation, and proposal refinement.
Performance, Insights, and Optimization
- Measure marketing performance using clear KPIs tied to growth and revenue impact.
- Analyze channel performance, audience engagement, and pipeline contribution to inform strategy.
- Conduct ongoing market and competitive analysis to maintain KEVANI’s edge.
Qualifications
- Expertise in Adobe Creative Suite with advanced proficiency in applications such as InDesign, Photoshop, and Illustrator.
- Fluency in the Apple ecosystem including mastery of Pages, Keynote, and other Apple productivity tools.
- Experience in growth marketing, brand marketing, advertising, or a related field.
- Demonstrated success building multi-channel campaigns that support revenue generation.
- Strong writing, storytelling, and communication skills with an elevated aesthetic sensibility.
- Ability to interpret data, analyze performance, and refine strategies for continuous improvement.
- Familiarity with marketing technology, CRM systems, and analytics tools.
- A collaborative and team-oriented mindset with the ability to partner effectively across Sales, Creative, and Leadership.
- A passion for design, architecture, advertising, and storytelling is a plus.
The Ideal Candidate
The ideal candidate is strategic, curious, and adaptable. They bring a balance of creativity and analytical rigor, and they thrive in environments where excellence and attention to detail matter deeply. They operate with a sense of ownership and understand how to create momentum within a fast-moving organization.
They take pride in crafting work that is polished, thoughtful, and reflective of KEVANI’s distinctive brand.
What Success Looks LIke
- Increased qualified engagement and stronger pipeline quality
- Clear, consistent brand storytelling across all materials and channels
- Marketing programs that produce measurable revenue influence
- Sales teams are equipped with elevated materials that shorten cycles and improve conversion
- Strong internal alignment on growth strategy and market positioning
Equal Opportunity
KEVANI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.