Social Media Analyst

Job Title: Social Media Analyst

Location: Manhattan, New York

Duration: 3 Months Contract High Possibility of Extension

Shift: 8:30 AM - 5:00 PM (Monday to Friday)

Job Description

• The Social Media Analyst supports the client's Social team across community engagement, insights, competitive intelligence, and day-to-day execution, helping shape how millions of consumers experience the brand across Instagram, TikTok, and Pinterest.
• This role will foster meaningful conversations with our community, identify cultural and competitive signals, contribute insights to our editorial process, and ensure seamless operational execution across platforms.

Roles and Responsibilities:

• Serve as the voice of company in comments and messages on Instagram and TikTok using an on-brand, consistent tone.
• Proactively engage with customers, creators, and fans to cultivate a positive, connected community.
• Monitor conversations in real time to identify sentiment trends, emerging themes, and potential risks.
• Spot viral opportunities, creator moments, and cultural conversations where company can authentically participate.
• Surface UGC, creator content, and customer posts worth amplifying across channels.
• Partner with cross-functional teams to execute surprise & delight moments, giveaways, and customer advocacy initiatives.
• Track competitor and category activity across platforms to understand trends, messaging, timing, talent strategy, and consumer response.
• Identify conversation gaps and whitespace opportunities aligned with company brand and editorial direction.
• Distill relevant insights to inform content planning, platform POVs, and seasonal storytelling.
• Provide weekly social listening insight summaries to platform leads, helping inform narrative development and optimization.
• Translate community sentiment and cultural signals into actionable inputs for seasonal and weekly creative briefs.
• Support platform leads with data points, examples, and audience cues that can help shape weekly POVs and content priorities.
• Support the relaunch of the company Pinterest channel, identifying repurposable content and opportunities to grow engagement.
• Assist with uploading, tagging, and optimizing Pins and Boards to grow reach and interaction.
• Assist with scheduling and tagging content in Dash Hudson across platforms.
• Build trackable links, maintain campaign tagging structure, and ensure all operational details are accurate.
• Pull monthly and quarterly performance data, helping extract insights and input into reporting decks.
• Compile campaign performance recaps and ad-hoc reports for internal partners.
• Support creation of decks, one-pagers, briefs, and documentation as needed.

Qualifications:

• Bachelor’s Degree in Marketing, Communications, or equivalent preferred
• 1-3 years of experience in social media, community management, or digital marketing, preferably in fashion, beauty, or lifestyle brands.
• Strong knowledge of Instagram, TikTok, Pinterest, and emerging social platforms, including trends, best practices, and competitive analysis.
• Excellent written and verbal communication, with the ability to manage community interactions with empathy and on-brand tone.
• Experience with social media management and analytics tools (e.g., Dash Hudson, Sprinklr, Brandwatch).
• Highly organized with strong project management skills to support content calendars, reporting, and cross-team collaboration.
• Comfortable in a fast-paced environment, balancing multiple priorities and deadlines.
• Passion for building engaged online communities and identifying cultural, UGC, and influencer opportunities.

(Social Media, Instagram, Tiktok, Influencer, Social Media Influencer, Creator, Community Management, Trending, Trends, Marketing, beauty Products, Brands, Dash Hudson, Sprinklr, Brandwatch, Online Activity, Content Creation, Viral Content)

#REQNon-IT

Job Type: Contract

Pay: $34.48 per hour

Work Location: In person

Salary : $34