Social Media Analyst

Client Overview: Our client is a global hospitality company known for its portfolio of world-class hotel brands and a strong focus on guest experience and innovation.

Role Overview: The Social Media Analyst supports day-to-day social media activity across a portfolio of lifestyle brands, partnering with internal teams and external agencies to execute strategy, manage engagement, and maintain brand consistency.

Social Media Analyst Responsibilities:

• Manage daily operations across major social platforms to maintain brand consistency and audience engagement.
• Schedule and publish content from editorial calendars in partnership with agencies and internal teams.
• Manage engagement across lifestyle brand channels, foster community, and amplify each brand’s tone of voice.
• Create campaign briefs and lead kickoffs with internal stakeholders and external agency partners.
• Assist with real-time content creation including pitching, ideation, asset development, and copywriting.
• Monitor channels for trends, opportunities, and potential issues that need escalation.
• Support performance reporting and help identify ways to improve content effectiveness.

Social Media Analyst Qualifications:

• Five years of professional experience.
• Three years in an agency or marketing role.
• Experience managing brand social channels and campaigns.
• Experience collaborating with internal teams, agencies, partners, or talent.
• Experience in campaign execution.
• BA/BS degree preferred.
• Strong understanding of major social media platforms (LinkedIn, Meta, Twitter, Instagram, YouTube, TikTok, etc.).
• Experience with social management, listening, and analytics platforms (Sprinklr, Khoros, Hootsuite, Brandwatch, etc.).