What are the responsibilities and job description for the Engagement Director, Omni-Channel Marketing position at Reply?
Sagepath Reply is a full-service digital marketing and technology company driven by purpose and fueled by passion to make a difference in how humans interact with technology in a more effective and efficient way. Our clients consist of Fortune 1000 companies across several industries, and we help guide them through digital transformation with the belief that even the smallest detail can make a big difference in making a connection with users and driving conversion and ROI. Our services include digital marketing, user experience, creative development, optimization, and eCommerce with high-level partnerships with Optimizely, Kentico, HubSpot and Salesforce.
Engagement Directors are responsible for driving the overall account strategy on behalf of our clients, documenting the solution, and ensuring the final deliverable meets client goals and end user needs. The Engagement Directors are responsible for ensuring a trusted and long-term partnership with our clients. They are responsible for project managing all client deliverables, account growth, setting the overall strategic direction and vision, scrum master activities, and developing solutions that inspire the team and client. Potential candidates should have a strong digital background, familiarity with marketing technology, and a consultative approach for problem-solving.
Responsibilities
Primary client contact, providing short and long-term strategic counsel, as well as overall fiscal responsibility for the account, including comprehensive budget tracking and management
Manage a marketing program, lead/define marketing strategies, and guide the vision across core marketing technology investments and integrations for clients at an enterprise-roadmap level
Effectively manage full project lifecycles, creates and maintain detailed project plans and reports, according to Sagepath’s SDLC process, that communicate tasks, milestone dates, status and resource allocations
Facilitate client stakeholder working sessions and interviews in order to elicit and document business, non-functional, functional and technical requirements as well as project KPIs
Act as Agile Product Owner by leading Agile SCRUM ceremonies, including but not limited to backlog refinement, sprint planning, sprint retrospectives, and training
Act as client relationship manager, serving as point of contact for escalation and ad hoc needs.
Provide strategic oversight and support of the technology and systems used within the client’s ecosystem, including recommendations on how systems should be integrated & utilized in support of their business goals
Minimum Requirements
Experience leading a wide array of digital B2B and B2C implementations, including: Digital Marketing Platforms, eCommerce, Web Content Management Systems, and Mobile Applications.
10 years of experience in Business Analysis, Product Management, or Project Management
Working knowledge of requirements, timelines, user flows
Working knowledge of the SDLC and Agile methodologies
Experience launching 5 or more IT platforms/software for Enterprise Accounts
Preferred Experience
Experience working in an agency or consulting setting
Experience working with Optimizely Platform
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.