What are the responsibilities and job description for the Social Media & Content Marketing Specialist (Flooring Industry Focus) position at RepConnect?
Company Description RepConnect helps flooring companies grow by combining industry-focused marketing, branding, content, sales support, and technology solutions. The company partners with manufacturers, sales representatives, distributors, retailers, designers, and other flooring professionals to strengthen visibility and build meaningful market connections. RepConnect develops tools such as AI-powered pricing and quoting, CRM/ERP workflows, and process enhancements that improve how opportunities move from first contact to completed business. With deep knowledge of flooring products, sales processes, and relationships, RepConnect creates marketing that speaks the language of the industry and technology that solves real business challenges. The team brings marketing expertise, industry relationships, and technology together to help flooring companies get noticed, get connected, and get business done.
Role Description The Social Media & Content Marketing Specialist (Flooring Industry Focus) is a full-time, on-site role based in Birmingham, AL. This role is responsible for planning, creating, and publishing social media content across key platforms to support clients and RepConnect’s brand in the flooring industry. Day-to-day activities include developing content calendars, producing written and visual posts, engaging with online communities, and monitoring performance metrics to optimize campaigns. The specialist collaborates with marketing and sales teams to align messaging with broader digital marketing initiatives, product launches, and brand strategies. The role also involves staying current on flooring industry trends, identifying content opportunities, and contributing ideas that enhance visibility and deepen connections with target audiences.
Qualifications
Role Description The Social Media & Content Marketing Specialist (Flooring Industry Focus) is a full-time, on-site role based in Birmingham, AL. This role is responsible for planning, creating, and publishing social media content across key platforms to support clients and RepConnect’s brand in the flooring industry. Day-to-day activities include developing content calendars, producing written and visual posts, engaging with online communities, and monitoring performance metrics to optimize campaigns. The specialist collaborates with marketing and sales teams to align messaging with broader digital marketing initiatives, product launches, and brand strategies. The role also involves staying current on flooring industry trends, identifying content opportunities, and contributing ideas that enhance visibility and deepen connections with target audiences.
Qualifications
- Social Media Marketing and Digital Marketing skills, with the ability to plan and execute campaigns across multiple platforms.
- Social Media Content Creation skills, including writing, basic graphic or video content development, and storytelling tailored to flooring industry audiences.
- Marketing skills focused on brand building, audience engagement, and supporting sales and product visibility.
- Strong Communication skills for clear, professional, and persuasive messaging in both internal and external channels.
- Experience in or strong interest in the flooring, building materials, or related industries is beneficial.
- Ability to analyze social media and marketing performance data and adjust strategies based on insights.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines on-site in Birmingham, AL.
- Preferred qualifications: Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.