Senior Social Media Manager

About REP:

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000 square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200 fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment.

This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.

Our Core Values:

• Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make
• Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday
• Positive Attitude - Be a glass half-full kind of person and remember to have fun
• Teamwork without Ego - We put the team above ourselves; we only win together
• Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

About This Role:

We are looking for a highly strategic and analytical Senior Social Media Manager to lead the direction, performance and growth of our social platforms. This role is not responsible for creating content (they will partner with our Senior Content Creator who leads all social-first content creation), but instead, serves as the strategic engine behind social performance, insights, platform expansion and community growth.

Responsibilities:

Social Strategy & Growth: 

• Own the organic strategy across all platforms (Instagram, Facebook, YouTube, LinkedIn, TikTok, etc)  
• Drive channel growth through community building, collab posts, engaging campaigns, and strategic boosting/pay-to-play execution 
• Lead the brand’s expansion on new, or underutilized channels, including TikTok, TikTok Shop, and future emerging channels 
• Build and own a content calendar with collaboration from the Sr Content Creator. Calendar should be informed by larger marketing initiatives, launches, trends, insights and social listening.  
• Deliver clear, insight-informed briefs to the Senior Content Creator (and Creative team when necessary) to guide content development 
• Collaborate cross-functionally with partnerships, paid media, growth and creative to ensure clarity and impact 

Insights, Analytics & Social Listening:  

• Track and analyze performance weekly and monthly by platform, focusing on key KPIs such as: 
• Platform growth 
• Engagement  
• Content performance 
• Audience sentiment & social listening insights 
• Attributable revenue (TikTok Shop) 
• UGC integration and performance 
• Community engagement response time 
• Competitive trends 
• Conduct ongoing social listening and spot trends, identify brand opportunities and gauge community sentiment 
• Translate performance data and listening insights into clear creative briefs for the Sr Content Creator 
• Optimize strategy based on analytics, platform changes, and audience behavior 
• Create and maintain organized analytics dashboard and reporting frameworks 

 Social Media Leadership: 

• Lead and mentor the Influencer Manager with clear goals, frameworks and performance expectations, ensuring our influencers stay on-brand and deliver on KPIs 
• Lead and mentor the Community Manager, ensuring best practices, brand voice and timely engagement across platforms. Ensure strong moderation practices and escalation paths.

WHAT YOU WILL BRING: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. 
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. 
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. 
• Excellent leadership and team management skills. 
• Exceptional written and verbal communication skills. 
• Strong analytical skills and ability to interpret and act on social media data. 

EDUCATION AND/OR EXPERIENCE: 

• Bachelor's degree (B. A.) from four-year college or university preferred 
• 5 years of experience in social media management, with experience managing brands with 100k followers  
• Demonstrated success in growing social media channels and driving engagement. 
• Creative and strategic thinker with a passion for fitness and strength training 
• Highly analytical with experience turning data into actionable strategy.  
• Expert understanding of social media algorithms and emerging content trends 
• Management (directly or indirectly) with influencers & community engagement 

CORE COMPETENCIES: 

Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm. 

Resourcefulness - Securing and deploying resources effectively and efficiently. 

Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.

Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels. 

Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. 

Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications.

What's In It For You:

Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.

We offer an exceptional compensation package which includes:

Compensation base range: $100,000.00 - $115,000.00

Day One Benefits!

• Medical, Dental, Vision (Competitive Benefits Packages Available)
• Health Savings Account (HSA) with employer contributions
• Flexible Spending Account (FSA) options
• LTD/STD, Life and AD&D (100% premiums covered by REP)
• 401k and Roth options with employer match up to 4%
• Employee Assistance Program (EAP)

Recharge Yourself!

• 4 weeks of PTO accrued during your first year
• 48 hours of sick leave annually
• 7 paid company holidays with an additional floating holiday
• Paid Parental leave after 6 months of employment
• Birthday - Paid day off

Pumped-Up Perks!

• Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
• Full access to employee gym
• Employee discount on REP equipment and apparel
• Daily snacks and drinks provided by REP (for onsite employees)
• 'Fitness' casual attire
• Company and team building events
• Professional growth and development within the organization
• LIFE-WORK balance

REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.