What are the responsibilities and job description for the Marketing Manager position at Related Group?
The Related Group has enhanced skylines with iconic developments characterized by innovative design, enduring quality, and including living. From luxury high-rise condominiums to more affordable developments, the Related Group’s distinctive brand of culture, design, and lifestyle-infused properties continues to revitalize urban neighborhoods. To date, Related has built and managed more than 100,000 condominium and apartment residences that are meticulously designed with finishes and amenities that transform buildings into vibrant residential environments. Related offers competitive compensation, excellent benefits, and a work environment that encourages everyone to be their authentic selves.
Job Responsibilities Include But Are Not Limited To
- Develop and execute strategic marketing plans for multiple projects from start to finish, utilizing all platforms to increase traffic, awareness and leasing.
- Create marketing budgets to support all marketing initiatives throughout all project stages
- Build and oversee brand positioning, creative direction, and design across marketing channels
- Coordinate copywriting and proofreading for all marketing collateral
- Manage PR agency, media plans and advertising campaigns
- Implement marketing initiatives for each project including fact sheet, floor plans, ads, promotional items, eblasts, websites, location maps, signage, photography, video, and print production
- Collaborate with digital marketing manager for digital project updates; familiarity with SEO, SEM, display ads, email marketing, website and social media
- Plan and implement event marketing, logistics and production for property events,
- Obtain and oversee local partnership opportunities and community relations for each project
- Ensure marketing strategies align with federal and state affordable housing compliance and fair housing regulations
- Work closely with the Onsite Leasing Team and Property Management to ensure initiatives are aligned, projects have the proper collateral materials, and efforts effectively support leasing goals.
- Develop appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts
Qualifications
- BA or BS degree with emphasis in marketing, public relations or mass communication
- 4 – 6 years previous experience in strategic marketing, project management, event coordination, media relations, advertising and digital marketing
- Knowledge of real estate marketing a plus
- Open to occasional travel
- Bi-lingual: Spanish
Skills
- Excellent interpersonal, communication, selling, and negotiation skills
- Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
- Flexibility to work varied schedules including weekends, evenings and holidays
- Ability to handle multiple projects simultaneously and think strategically
- Ability to communicate with all levels within the organization and ability to work and learn independently
- Creative and innovative approach to solving problems and resolving issues
Benefits As a Related Employee
- Base Salary and Performance bonus
- Medical, dental, vision, legal services, flexible spending account.
- Employer Match Commuter Benefits.
- The benefits package includes 100 percent employer-paid life and disability insurance
- Employer Matching 401k.
- Upward Mobility
- Employee Engagement and Wellness programs.
- Company-paid Vacation, Sick, Personal, and Holiday Time.
- Opportunities for Professional Development and Tuition Reimbursement.
The Related Group is proud to be an Equal Opportunity Employer.
We are a Drug-Free Workplace.