What are the responsibilities and job description for the Sales Development Representative position at Reins?
About us:
Reins is dedicated to helping small businesses keep their key employees. We provide solutions that help business owners create and track custom equity incentive plans. We’re backed by some of the best investors in the country including Better Tomorrow Ventures, Torch Capital, and Animo Ventures. This isn’t our first rodeo: we successfully built and sold a tech company called Obie and are excited to be pursuing our second act.
Our workplace culture is steeped in grit, optimism, and transparency, and we’re looking to make our first few hires outside the founding team that share those same values!
Job overview:
We’re searching for a talented Sales Development Representative to join our team. The main focus of this role is to drive pipeline generation.
Currently, sales are driven by our founding team and we have a strong value proposition resonating with early customers. You will work closely with our Principal AE, as well as the CEO to increase customer acquisition and make it repeatable.
As a Sales Development Representative (SDR), you'll be the crucial first point of contact in our sales process, qualifying prospects and uncovering valuable opportunities through strategic conversations. We operate with a full-cycle sales philosophy. This role is designed as an AE training program—giving you hands-on exposure to discovery, deal progression, and pipeline management with the goal of earning a promotion to Account Executive within 90–180 days based on performance. Your primary focus will be scheduling high-quality product demonstrations and building the foundation for successful deals alongside our Founding Account Executive and CEO.
Key responsibilities:
- Generate new business opportunities through outbound prospecting (calls, emails, SMS).
- Develop and help refine sales processes, iterating and strategizing as the company scales.
- Qualify potential leads, engage in discovery conversations, and schedule demos for our Principal Account Executive and CEO.
- Analyze sales performance and adjust strategies to optimize results.
- Monitor industry trends and competitor activities to stay ahead of the curve.
- Utilize CRM and other sales tools to track and report on key metrics.
Required Skills:
- Ability to serve as a strong individual contributor.
- Excellent communication skills.
- Ability to analyze data and make data-driven decisions.
- Strong organizational skills and attention to detail.
- Ability to thrive in an autonomous work culture.
- Takes full ownership of results - focuses on learning, adjusting, and improving.
Ideal Skills:
- 1–3 years of experience with a proven ability to engage prospects, qualify leads, and create opportunities for the sales team.
- Strong understanding of sales processes and pipeline management.
About you:
- You’re excited to serve small businesses and work in the employee ownership space.
- You move quickly and like to experiment. You believe that trying something is better than doing nothing.
- You’re excited to work independently and have full ownership over a critical part of the company.
- You have the right attitude and hungry to grow—we don’t expect you to have all of the experience
- You value transparency and open communication.
- Bonus points if you’ve done low ACV deals or sold to SMBs.
- Bonus points for an interest in fintech or legaltech.
Compensation:
$80-100k OTE plus benefits and equity