Performance Marketing Manager

$80,000 Base Salary Performance Bonus (OTE $120,000 )

Growth Marketing Manager – Dental Implants & High-Value Dentistry

Full-Time | On-Site | San Diego, CA

Refine Smile Group is seeking an experienced Growth Marketing Manager to help scale one of San Diego's

fastest-growing dental organizations.

This is a hands-on leadership role for a marketer who understands how to generate, nurture, and convert high-quality patient leads through modern digital marketing systems. You will be responsible for managing and optimizing the entire patient acquisition funnel—from the first ad impression through consultation booking and treatment acceptance.

We are looking for someone who understands performance marketing, conversion optimization, CRM automation, AI-powered marketing tools, and data-driven decision-making.

Compensation

• Base Salary: $80,000

• Performance Bonus

• On-Target Earnings: $120,000

• Advancement Opportunities

Responsibilities

• Manage and optimize Meta advertising campaigns

• Manage and optimize Google Ads campaigns

• Launch and manage TikTok advertising campaigns

• Develop and improve lead generation funnels

• Build and optimize landing pages

• Conduct A/B testing across advertisements, landing pages, and patient funnels

• Improve lead conversion rates and cost per acquisition

• Implement AI-driven marketing systems and automation workflows

• Manage CRM campaigns, lead nurturing, and reactivation programs

• Analyze campaign performance and identify growth opportunities

• Coordinate with videographers, content creators, and outside vendors

• Track and report on KPIs including CPL, consultation rate, treatment acceptance rate, ROAS, and patient acquisition cost

• Support growth initiatives across dental implants, All-on-X, Invisalign, cosmetic dentistry, and comprehensive restorative care

Required Qualifications

• Minimum 3 years experience in growth marketing, performance marketing, or digital marketing

• Proven experience managing Meta Ads

• Proven experience managing Google Ads

• Experience with landing page optimization and conversion rate optimization (CRO)

• Experience managing CRM platforms and marketing automation systems

• Strong analytical and reporting skills

• Ability to interpret marketing data and make decisions based on performance metrics

Preferred Qualifications

• Healthcare marketing experience

• Experience generating high-ticket leads

• Experience with HubSpot, Salesforce, GoHighLevel, or similar CRM platforms

• Experience using AI tools to improve marketing performance and operational efficiency

• Experience managing annual advertising budgets exceeding $500,000

Key Performance Indicators

• Cost Per Lead (CPL)

• Cost Per Consultation

• Consultation Booking Rate

• Show Rate

• Treatment Acceptance Rate

• Return On Ad Spend (ROAS)

• New Patient Revenue Generated

About Refine Smile Group

Refine Smile Group is a multi-location dental organization focused on advanced dentistry, dental implants, All-on-X solutions, Invisalign, cosmetic dentistry, and comprehensive restorative care. Our mission is to transform lives through advanced comprehensive dental care while building one of the most recognized dental brands in California.