Content Marketing Manager

Content Marketing Manager

Job Summary

The Content Marketing Manager will lead the development and execution of a strategic content marketing plan to drive brand awareness, thought leadership, and customer engagement across business verticals. This role will own the content calendar and produce high-quality, industry-leading content, including newsletters, webinars, emails, social media, paid advertisements, website copy, and more. The ideal candidate is a confident self-starter and strategic writer who can craft compelling narratives that resonate with our audience.

Key Duties

• Own, develop, and manage the content marketing strategy to support overall marketing goals, ensuring alignment with brand positioning and business objectives.
• Write and edit high-quality, engaging content that enhances brand awareness, establishes thought leadership, and supports lead generation and customer retention efforts.
• Collaborate with product marketing and sales to develop go-to-market initiatives, including email/content calendars, battle cards, market intelligence analyses, and customer-facing collateral.
• Strengthen and manage the social media presence and strategy across RedSail brands, driving both internal and external engagement.
• Utilize data and analytics to inform content strategy, measure performance, and optimize content marketing efforts for better engagement and conversion.
• Work closely with the creative team to ensure brand consistency and compelling storytelling across all campaigns.
• Collaborate with the digital marketing team to align content efforts with SEO, paid media, email marketing, and website strategy to maximize reach and impact.

Education/Training

• Bachelor's degree in Journalism, Public Relations, Communications, or related field

Required Work Experience/Skills

• 3 years experience in content marketing, preferably B2B organizations
• Excellent writing portfolio and background
• Strong PR background
• Comfortable and confident working with senior leaders on time-sensitive corporate communications for customers and prospects
• Experience using Microsoft Dynamics
• Excellent communication, collaboration, and leadership skills
• Ability to manage multiple projects simultaneously and meet tight deadlines
• Strong attention to detail and ability to maintain high-quality standards

Discretionary Judgment

• Uses independent judgment and discretion based upon the employee’s experience in the position and knowledge of the products, equipment, and services
• Uses good judgement and possesses ethical work values

Physical Demands, Working Conditions, and General Employment Guidelines

• While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision and ability to adjust focus.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Equipment

• Daily use of Microsoft Teams (phone), computer, printer, and other routine office equipment
• Must have internet access

Safety to Self and Others

• Little responsibility for the safety of others. Job is performed in an office setting where there are no hazardous materials or equipment. 

Working Conditions/Hazards

• Quiet working conditions are representative of those an employee encounters while performing the essential functions of this job

 Work Location

• Remote