Marketing Manager

About Guy Roofing
For more than 50 years, Guy Roofing has served homeowners and businesses with trusted roofing and exterior solutions. With strong brand recognition, best in class service, and rapid growth in both residential and commercial divisions, we’re expanding our marketing team to support our long term brand strategy and growth goals.

We’re a fast moving, creative, data driven team that blends mass media, digital, automation, and memorable storytelling to keep Guy Roofing top of mind in every market we serve.

Position Summary
The Marketing Manager plays a key role in driving brand awareness, generating demand, and supporting sales through strategic, multi-channel marketing campaigns. This role oversees day to day execution and brings consistency, creativity, and analytical rigor to all marketing initiatives.
The ideal candidate thrives in a fast paced environment, loves both creative and analytical work, and can translate business goals into measurable marketing outcomes.

Key Responsibilities

Support the Marketing Director

• Translate high level marketing strategy into actionable project plans.
• Manage day to day execution of campaigns and deliverables.
• Maintain shared calendars, timelines, and reporting dashboards.
• Provide regular updates, recommendations, and performance insights.

Brand & Creative Execution

• Uphold and support the Guy Roofing brand identity across all residential and commercial messaging.
• Assist in developing creative assets: social content, print materials, video content, billboard messaging, landing pages, and email templates.
• Coordinate with internal teams and vendors to ensure consistent brand voice and visual standards.

Campaign Management

• Help deploy campaigns across digital, social, email, radio, OTT/TV, and billboards.
• Support media placements by coordinating schedules, trafficking assets, and monitoring results.
• Work with the Marketing Director to maintain a monthly and annual content calendar.

Digital Marketing & Analytics

• Update website and landing page content for roofing, siding, windows, and gutter campaigns.
• Support SEO initiatives by optimizing page content, improving onsite structure, and collaborating on keyword strategy.
• Write and edit content for blogs, landing pages, and educational resources that support organic search growth and customer engagement.
• Analyze performance metrics and prepare reports for the Marketing Director and leadership team.
• Support segmentation and email marketing initiatives inside Salesforce Marketing Cloud.
• Sales Enablement & Internal Support
• Create and organize marketing materials for both residential and commercial sales teams.
• Assist in tradeshow logistics, lead capture processes, and post event reporting.
• Help maintain marketing assets, photography libraries, testimonial content, and brand files.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 2 to 5 years of experience in marketing, ideally in home services or construction
• Strong organizational and project management skills.
• Ability to write clear, compelling copy for ads, emails, and social media.
• Understanding of digital marketing fundamentals (Google Ads, social ads, SEO, analytics).
• Comfortable working in a fast paced environment with shifting priorities.
• Experience with Salesforce Marketing Cloud is a plus, but not required.

What We Offer

• Competitive compensation and benefits
• Professional growth and mentorship
• A collaborative environment where your ideas and initiative matter
• Opportunities to work on high impact, high visibility marketing projects
• A family founded culture built on trust, integrity, and craftsmanship

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• What Industries have you led marketing for?
• Can you provide samples from your portfolio?
• This is a non remote position. Are you able to work onsite in Spartanburg, SC?

Education:

• Bachelor's (Required)

Experience:

• Marketing: 3 years (Required)
• Marketing management: 2 years (Required)
• Salesforce Marketing Cloud: 1 year (Preferred)
• SEO: 2 years (Required)

Location:

• Spartanburg, SC 29307 (Preferred)

Work Location: In person

Salary : $46,818 - $72,103