Strategic Marketing Manager

Position Overview

ABNER ENERGY is seeking an experienced, analytical, commercially focused, and results-driven Strategic Marketing Manager to develop and execute strategic marketing initiatives supporting the company's growth, market positioning, product competitiveness, and long-term business objectives in the United States.

Key Responsibilities

• Strategic Marketing & Business Planning
• Market Research & Market Intelligence
• Competitive Intelligence & Benchmarking
• Product Management & Product Portfolio Strategy
• Product Marketing & Go-to-Market Strategy
• Market Segment Marketing & Strategy
• Channel Marketing & Partner Development Support
• Customer & Market Requirements Management
• ESG & Sustainability Protocol Support
• Supply Chain Protocol & Responsible Sourcing Support
• Regulatory, Certification & Market Access Support
• Pricing, Market Economics & Commercial Strategy
• Strategic Partnerships & Industry Engagement
• Sales Strategy & Commercial Enablement
• Cross-Functional Coordination & Strategic Project Management
• Strategic Reporting & Performance Management

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Engineering, Economics, or a related field.
• 5–8 years of relevant experience in strategic marketing, product marketing, product management, market intelligence, or business strategy.
• Experience in solar PV, renewable energy, energy storage, industrial manufacturing, electrical equipment, or a related B2B technology industry.
• Strong understanding of U.S. solar and renewable energy market dynamics.
• Demonstrated experience in market research, competitive intelligence, market segmentation, and strategic planning.
• Experience supporting product portfolio planning, product positioning, and go-to-market initiatives.
• Understanding of B2B sales channels, distributor relationships, and channel marketing principles.
• Ability to analyze technical product specifications and translate them into commercial insights.
• Familiarity with customer qualification, product certification, and market access requirements.
• Working knowledge of ESG, sustainability, responsible sourcing, and supply chain transparency concepts.
• Strong analytical, problem-solving, project management, and business communication skills.
• Ability to work effectively with cross-functional and international teams.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Strong written and verbal English communication skills.

Preferred Qualifications

• Experience in solar wafer, solar cell, PV module, or battery energy storage manufacturing.
• Knowledge of residential, C&I, utility-scale, and energy storage market segments.
• Experience with distributor marketing, channel programs, and partner enablement.
• Experience supporting product lifecycle management, product roadmaps, and product commercialization.
• Familiarity with solar PV and energy storage product testing and certification.
• Knowledge of U.S. solar trade policy, tariffs, domestic content considerations, and manufacturing incentives.
• Exposure to ESG reporting, product carbon footprints, lifecycle assessments, and environmental product declarations.
• Familiarity with UFLPA, supply chain traceability, and responsible sourcing requirements.
• Experience supporting strategic accounts, customer qualification, and technical sales.
• Familiarity with CRM systems, market intelligence platforms, and business analytics tools.
• Experience working within global manufacturing organizations.
• MBA or relevant advanced degree is a plus.

Pay: $75,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid parental leave
• Relocation assistance
• Vision insurance

Work Location: In person

Salary : $75,000 - $90,000