Brand Manager

Description

About Us:

Redbarn Pet Products was co-founded in 1996 by lifelong friends Jeff Baikie and Howie Bloxam, who met as 12-year-olds on a hockey rink in Canada. Inspired by a shared passion for wholesome, high-quality dog food, they built a company that has grown to a family of 500 members, offering over 200 foods, treats, and chews. As a family-owned business for over 25 years, Redbarn’s culture is rooted in the belief that they are more than just a team—they are a family.

Job Summary:

Redbarn is looking for a strategic and creative Brand Manager to help our brand stand out, grow, and connect with customers in meaningful ways. You’ll leverage insights, trends, and your leadership to optimize product assortment, pricing, merchandising, and marketing across all channels—especially digital and social media.

What You’ll Do:

• Drive brand growth with data-informed strategies for products, pricing, and merchandising. 
• Lead cross-functional teams to deliver projects on time and on target. 
• Turn consumer insights into innovative product ideas and impactful marketing campaigns. 
• Plan and execute new product launches from concept to market. 
• Support sales with insight-driven selling strategies. 
• Measure and optimize marketing programs based on performance.

Requirements

What We’re Looking For:

• Bachelor’s degree in Marketing, Business, Communications, or related field. 
• 4 years in brand management, CPG marketing, or brand strategy .
• Experience with consumer insights tools (Nielsen, SPINS, Circana). 
• Passion for digital marketing, social media, and storytelling. 
• Strong project management, analytical, and communication skills.
• Pet industry experience? Bonus points!

What We Bring:

• Medical, Dental, and Vision Insurance – comprehensive coverage for you and your family
• 401(k) with Company Match – plan for your future while we invest in you
• Flexible and Health Spending Accounts – support for healthcare and wellness needs
• Voluntary Benefits – additional options to meet your personal needs
• Pet Insurance – because we love pets as much as you do
• Life and Accidental Death & Dismemberment (AD&D) Insurance – peace of mind for you and your loved ones
• Paid Holidays, Vacation, and Sick Leave – time to recharge and care for yourself
• Employee Pet Food Discounts – perks for your furry family members
• Complimentary Office Snacks – fuel your creativity while at work
• Hybrid Work Schedule – 3 days in the office, 2 days remote for flexibility

Redbarn® Pet Products is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Redbarn® Pet Products, complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, please contact Human Resources at (562) 495-7315.

CPRA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CPRA Job Applicant Notice at Collection by copy and pasting the below link into your browser).

https://redbarninc-my.sharepoint.com/:b:/p/czamora/EQm8AE0J_pVHntdaRGJ-XpEB0hcBOOujGlKgb2EbUs2nvA?e=AeJXBj

Redbarn® Pet Products does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Redbarn property and therefore, Redbarn® Pet Products will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Redbarn® Pet Products request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully executed agreement with Redbarn® Pet Products must be in place and current.

Salary : $86,000 - $95,000