Brand Marketing Project Manager

Required Skills & Experience

• 4–6 years of project management experience in CPG, wellness, manufacturing, or agency environments

• 2 years in a Project Management role

• Bachelor’s degree in marketing, communications, business, or a related field (or equivalent experience)

• PMP or similar project management certification

• Advanced experience with Wrike

• Strong proficiency in Adobe Creative Suite, Microsoft Office, Google Suite, and project/collaboration tools (e.g., Miro, Figma, Jira)

• Proven ability to manage and execute multi-channel campaigns across print, digital, web, email, social, signage, and packaging

• Familiarity with retail calendars, product launch timelines, and rapid campaign testing cycles

• Experience working with internal and external photo studios and production teams

• Deep understanding of agency and vendor workflows, from briefing through delivery

• Skilled at leading cross-functional teams, managing priorities, and navigating competing deadlines

• Highly organized, solutions-oriented, and effective in fast-paced, deadline-driven environments

• Experience building efficient remote workflows and fostering collaboration among distributed teams

Nice to Have Skills & Experience

- dietary supplement experience a plus

- Wrike certification or super-user status is a major plus

Job Description

A client of Insight Global has an exciting opportunity for a highly organized, results-driven, and process-minded Brand Marketing Project Manager. This role is critical in ensuring marketing and creative projects are delivered on time, on budget, and with excellence—serving as the connective tissue across internal teams (Marketing, Creative, eCommerce, Communications, Digital, Brand) and external agency partners.

With an emphasis on operational excellence, this role is ideal for a project leader who thrives in high-growth, high-collaboration environments and can implement scalable systems to bring structure to creative workflows while protecting the creative process.

Key Responsibilities:

• End-to-End Project Management: Lead the full lifecycle of marketing and creative projects—from intake and scoping through execution, delivery, and post-launch recaps.

• Build and Maintain Scalable Systems: Develop project intake processes, brief templates, and frameworks that improve clarity, speed, and strategic alignment.

• Create and Manage Project Plans: Translate high-level marketing strategies into actionable project roadmaps with defined timelines, dependencies, and deliverables.

• Cross-Functional Alignment: Act as the strategic connector across teams, ensuring all stakeholders are aligned and informed throughout each project phase.

• Optimize Resourcing and Workflows: Monitor team bandwidth, manage prioritization, and help allocate resources efficiently to meet deadlines and business goals.

• Champion Operational Excellence: Implement sprint-based workflows, build dashboards in Wrike, and foster a culture of accountability and transparency.

• Post-Mortem & Optimization: Drive campaign retrospectives and apply learnings to future projects in partnership with analysts and brand owners.

• Wrike Leadership: Serve as the internal expert on Wrike; provide ongoing training, troubleshooting, and process optimization using the platform.

• Agency & Vendor Management: Coordinate with external partners and ensure deliverables are on-brand and on-brief.

• Additional Duties: Jump in where needed to support brand initiatives and team priorities as they evolve.

• Track and report on project health, velocity, and delivery KPIs (on-time launches, cycle time reduction, resource utilization).

• Identify risks, bottlenecks, and dependency conflicts early and proactively escalate with recommended solutions.

• Drive adoption of new processes across teams through training, documentation, and change management. Continuously refine workflows based on team feedback and performance data.