What are the responsibilities and job description for the Manager, Category Management & Sales Enablement position at Real Good Foods?
he Manager, Category Management & Sales Enablement is responsible for improving sales effectiveness by connecting strategy, data-driven insights, and field enablement. This role helps translate business priorities into clear sales actions, identifies opportunities through performance analysis and customer/channel insights, and equips the sales team with the tools, messaging, and capabilities needed to win in market. The position serves as a bridge across Sales, Category, Marketing, Revenue Management, and Operations to ensure the commercial organization is focused on the highest-value opportunities and supported with actionable recommendations.
Key Responsibilities
- Partner with sales leadership to help shape go-to-market priorities, selling stories, and customer strategies.
- Turn business data, customer trends, and performance results into actionable insights that improve decision-making and sales execution.
- Lead development of sales tools, playbooks, presentations, and other enablement materials that support customer conversations.
- Identify whitespace opportunities, risks, and performance gaps across customers, channels, categories, and brands.
- Support annual planning, customer strategy development, and ongoing sales performance reviews.
- Build clear, compelling narratives from syndicated data, internal data, and market intelligence to support strategic recommendations.
- Help prioritize and streamline the sales team’s focus by improving reporting, processes, and resource alignment.
- Partner cross-functionally with Category Management, Marketing, Finance, Revenue Growth Management, and Supply Chain to align strategy and execution.
- Support capability building across the sales organization through training, tools, and communication that improve field readiness.
- Track effectiveness of sales programs and enablement efforts, making recommendations for continuous improvement.
What Success Looks Like
- Sales leaders have sharper priorities and clearer strategies.
- The organization has better visibility into performance drivers, opportunities, and risks.
- The sales team is equipped with more effective tools, insights, and messaging.
- Cross-functional teams are better aligned around commercial priorities.
- Insights are translated into action, not just reporting.
Required Qualifications
- Bachelor’s degree in Business, Marketing, Finance, or related field.
- 5 years of experience in sales strategy, category management, insights, sales enablement, revenue management, or related commercial roles.
- Strong analytical skills with experience turning data into clear business recommendations.
- Experience working with syndicated data, customer data, and sales reporting tools.
- Strong communication and storytelling skills, especially in presentations for leadership and customer-facing teams.
- Proven ability to influence cross-functional stakeholders and manage multiple priorities.
- Strong proficiency in Excel and PowerPoint.
Preferred Qualifications
- Experience in CPG, retail, or other customer-facing commercial environments.
- Familiarity with tools such as NielsenIQ, Circana/IRI, retailer POS, or CRM/sales planning platforms.
- Experience supporting field sales teams and customer planning processes.
- Experience building presentations and strategic narratives for senior leaders or external customers.