What are the responsibilities and job description for the Performance Marketing Specialist position at Raptor Power Systems?
Job Description
Position Overview:
Raptor Power Systems is seeking a highly analytical and results-obsessed Performance Marketing Specialist to architect and lead our lead generation efforts. This critical role is the engine of our new growth strategy and is singularly focused on driving measurable results through paid advertising, advanced analytics, and conversion rate optimization. The Performance Marketing Specialist will own the entire performance marketing funnel, from campaign strategy and execution to data analysis and ROI reporting, with the ultimate goal of building a predictable and scalable pipeline of qualified leads for the sales team.
Job Title: Performance Marketing Specialist
Job Responsibility Summary
Knowledge, Skills, Abilities, and Other Characteristics (KSAOs):
Send resume or letter of work experience to blake@raptorpowersystems.com
Position Overview:
Raptor Power Systems is seeking a highly analytical and results-obsessed Performance Marketing Specialist to architect and lead our lead generation efforts. This critical role is the engine of our new growth strategy and is singularly focused on driving measurable results through paid advertising, advanced analytics, and conversion rate optimization. The Performance Marketing Specialist will own the entire performance marketing funnel, from campaign strategy and execution to data analysis and ROI reporting, with the ultimate goal of building a predictable and scalable pipeline of qualified leads for the sales team.
Job Title: Performance Marketing Specialist
Job Responsibility Summary
- Performance Campaign Management:
- Architect, build, and manage all performance-focused advertising campaigns across platforms such as Google Ads (Search, Display, YouTube) and LinkedIn Ads.
- Own and optimize the advertising budget, meticulously managing pacing and advanced bidding strategies to maximize return on investment (ROI) and minimize Cost Per Acquisition (CPA).
- Design and execute a continuous, data-driven A/B testing framework for ad copy, creative, landing pages, and audience segments to relentlessly improve campaign performance.
- Develop sophisticated full-funnel audience strategies, including targeting, retargeting, and lookalike audiences, to effectively move prospects through the sales cycle.
- Analytics & ROI Reporting:
- Serve as the primary owner for the entire marketing analytics infrastructure, leading the management and optimization of Google Analytics 4 (GA4).
- Develop and maintain comprehensive performance dashboards that translate complex data into clear, actionable insights for the leadership team.
- Deliver rigorous monthly and quarterly reports on all key performance indicators (KPIs), including CPL, CPA, conversion rates, and overall campaign ROI.
- Implement and manage a robust tracking strategy using Google Tag Manager to ensure accurate and granular data collection across all digital touchpoints.
- Conversion Rate Optimization (CRO) & SEO:
- Lead CRO initiatives by analyzing user behavior, identifying friction points in the conversion path, and recommending data-backed solutions to improve on-site lead generation.
- Collaborate with the Marketing Manager on SEO strategy, using performance data and keyword analysis to identify high-intent organic traffic opportunities that contribute to lead generation goals.
Knowledge, Skills, Abilities, and Other Characteristics (KSAOs):
- Performance Marketing Channels: Expert-level, hands-on knowledge of Google Ads and LinkedIn Ads, with a deep understanding of performance-based bidding strategies.
- Marketing Analytics & Attribution: Expert-level understanding of Google Analytics 4 (GA4), Google Tag Manager, and various marketing attribution models.
- Conversion Funnels: Comprehensive knowledge of full-funnel marketing strategy and the mechanics of building and optimizing high-converting lead generation funnels.
- Superior analytical and quantitative skills with the proven ability to analyze large datasets, identify trends, and make data-driven decisions that impact revenue.
- Advanced proficiency in managing and optimizing paid advertising budgets to consistently achieve and exceed performance targets.
- Extensive, hands-on experience with A/B testing frameworks and Conversion Rate Optimization (CRO) best practices.
- Strong communication skills with the ability to articulate complex performance data into clear strategic recommendations.
- Exceptional attention to detail in all aspects of campaign setup, budget management, and data analysis.
- Ability to work methodically and independently, managing a complex portfolio of data-driven projects simultaneously.
- Proactive leadership in identifying opportunities for growth and making strategic recommendations to improve performance.
- A relentless, results-driven mindset with an unwavering focus on measurable success and ROI.
- A deep passion for problem-solving, continuous optimization, and building efficient, scalable marketing systems.
- Full-Time
- $55,000 Annually
- Day shift
- Monday through Friday
- 8:30AM – 4:30PM
- Medical Insurance
- Dental insurance
- Vision Insurance
- Flexible Spending Account
- Health Reimbursement Account
- Vacation and Personal Time Off Accrual
- Paid Company Holidays (select)
- Individual Retirement Account with Company Match
Send resume or letter of work experience to blake@raptorpowersystems.com
Salary : $55,000
