What are the responsibilities and job description for the Senior PPC Manager position at Rankings.io?
This isn’t a “manage campaigns” role—this is a “own the engine” role. We’re looking for a Sr. PPC leader who can drive strategy, mentor a team, and scale performance across a competitive legal landscape. As the Sr. PPC Manager at Rankings.io, you will serve as the strategic leader and subject matter expert in Paid Search, primarily focused on aggressive lead generation and growth for law firm clients. You will drive high-level strategy, manage and mentor a team of PPC professionals, and oversee large-scale campaign planning, budgeting, and performance optimization across Google Ads, LSAs, and additional paid channels.
Responsibilities
- Lead the strategy, execution, and performance of all paid media campaigns to meet client acquisition goals with a focus on legal industry benchmarks.
- Own high-level campaign planning, including audience targeting, budgeting, bidding strategies, funnel strategy, and full-funnel attribution.
- Provide leadership and mentorship to the PPC team, including PPC Managers, Specialists, and freelancers; manage hiring, onboarding, and ongoing training.
- Drive innovation in ad creative, landing page optimization, and A/B testing to continuously improve CTRs, conversion rates, and ROI.
- Report on KPIs and campaign performance with actionable insights for executive and client stakeholders.
- Oversee Unbounce landing page strategy and LSA performance; introduce frameworks and standards for consistency across clients.
- Collaborate cross-functionally with the SEO, content, and design teams to align messaging, user experience, and campaign performance.
- Manage large PPC budgets, ensuring efficient spend and maximum return.
- Serve as the point of escalation for complex campaign challenges and client communications.
- Evaluate new tools, trends, and platform updates to maintain a competitive edge in paid advertising.
- 5 years of experience managing PPC campaigns, with 2 years in a senior or team leadership role.
- Demonstrated success managing 6- to 7-figure ad budgets with strong ROI.
- Expertise in Google Ads, Google Tag Manager, GA4, Unbounce, and Local Services Ads.
- Deep knowledge of paid search strategy, keyword research, and conversion rate optimization.
- Proven ability to analyze complex data and present findings clearly to both technical and non-technical audiences.
- Exceptional communication, leadership, and project management skills.
- Agency experience or working with legal clients preferred.
- Salary Salary of $90k
- Work remotely from home
- Unlimited PTO
- $100 Wellness Reimbursement Program
- 401(k) with 3% Employer match (Safe Harbor)
- 100% Health Insurance (including fully employer-funded coverage)
What to Expect in the Interview Process
1. Human Resume Review Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.
2. One-Way Video Interview Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.
3. Live Zoom Interview Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.
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