What are the responsibilities and job description for the Digital Strategy Project Manager position at Ranger Technical Resources?
Position Summary:
Our partner, one of the world’s foremost technology giants, is seeking a Digital Strategy Project Manager to expand its digital capabilities across their markets. As a Digital Strategist, you will become the strategic mind behind digital campaigns for the Mobile and Corporate Branding categories across the LATAM region. You will be the person who translates data into direction, sharpens KPI frameworks, challenges assumptions with real insight, and guides agencies toward better decisions. In this opportunity, you will lead major product launches, always-on campaigns, and seasonal brand pushes. You will also oversee the master media agency, evaluate media plans through data-driven analysis, and work cross-functionally with brand, analytics, product, and media teams.
Experience and Education:
- Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, or equivalent professional experience.
- Demonstrated experience developing multi-channel media strategies, including budget allocation, channel mix rationale, funnel design, and KPI alignment.
- Hands-on exposure to dashboards, metrics interpretation, and KPI governance
- Extensive strategic understanding of how major digital platforms work: Google/YouTube Ads, Meta, TikTok, X, LinkedIn, and others
- Familiarity with launch cycles for consumer technology or similar industries
Skills and Strengths:
- Digital Marketing strategy development
- Multi-channel media strategy
- KPI framework design
- Funnel architecture
- Campaign performance analysis
- Insight generation
- Data-driven decision making
- Cross-functional alignment
- Agency oversight
- Strategic briefing creation
- Media mix modeling understanding
- Budget allocation strategy
- Audience strategy
- Customer journey mapping
- Stakeholder communication
- Brand and performance integration
- Strategic planning for product launches
- Always-on strategy optimization
- Digital maturity development
Primary Job Responsibilities:
- Build digital campaign frameworks for major product launches
- Shape always on digital strategies for ongoing brand visibility
- Define KPI targets tied to awareness, reach, engagement, and efficiency
- Translate dashboards into real, strategic insights
- Guide media agencies on channel mix, budgets, target definitions, and rationale
- Validate and challenge media plans using data-driven logic
- Manage timelines, milestones, and expectations for campaigns
- Ensure digital strategies reflect key business goals
- Review and optimize customer journeys and funnel design
- Track quarterly performance for mobile and corporate campaigns
- Present insights and strategic updates to leadership
- Ensure agency output meets quality and performance expectations
- Support digital maturity development across teams
- Bring analytical thinking into every strategic recommendation