What are the responsibilities and job description for the Retention Marketing Manager position at Rails?
Founded in 2008 by Los Angeles native Jeff Abrams, Rails has grown from a small label - started with just a single hat - into a full collection of women’s and men’s apparel. Sold at top international retailers and worn by a loyal following of celebrities and tastemakers, the brand has come to define a new classic heritage and relaxed sensibility. Rails is sold in 30 countries by more than 1000 retailers, including its own flagship stores in New York, San Francisco, Newport Beach, Paris, London and Amsterdam.
Summary:
Rails is looking for a Retention Marketing Manager to lead our efforts in deepening customer relationships and driving repeat engagement through best-in-class Email, SMS, and loyalty strategies.
In this role, you will own the retention marketing strategy from ideation through execution — developing thoughtful, data-driven campaigns that align with our brand and business goals. You will also play a key role in shaping and growing our new loyalty program, working cross-functionally to ensure a seamless and rewarding customer experience.
You will report to the Director of Growth and work closely with internal and external partners to bring your vision to life, test and iterate, and drive measurable results.
Responsibilities:
- Develop and lead the retention marketing strategy across Email and SMS channels, with a strong focus on customer lifecycle
- Own campaign planning and execution, overseeing everything from content briefing and deployment to analysis and optimization
- Manage the retention marketing calendar, ensuring alignment with brand, merchandising, and promotional priorities
- Oversee and evolve automated lifecycle campaigns, maintaining and optimizing flows to improve customer engagement and revenue
- Design and implement a robust testing framework to consistently improve performance and uncover new opportunities
- Analyze performance metrics and customer data, and translate insights into actionable improvements and reports for leadership and internal partners
- Guide the integration and growth of our loyalty program, driving member acquisition, engagement, and retention
- Stay on top of industry trends and innovations in retention and CRM marketing, bringing fresh ideas and tools to the table
- Collaborate cross-functionally with creative, merchandising, and operations teams to ensure cohesive and impactful campaigns
- Additional responsibilities as required
- Must be able to maintain an onsite presence in our Los Angeles office 4 days per week
Qualifications:
- Bachelor’s degree with 4–6 years of relevant experience in retention or CRM marketing, ideally within the E-commerce or DTC space
- Proven track record of owning and scaling retention strategies, especially across Email and SMS
- Experience managing loyalty programs and driving measurable growth
- Very strong organizational and analytical skills with high attention to detail
- Experience with Klaviyo, Attentive, or similar platforms
- Proficiency in Excel or Google Sheets, and familiarity with project management tools like Asana
- Strong analytical and reporting skills, with the ability to turn data into strategy
- Excellent communication and project management skills
- Collaborative by nature; ability to build and maintain strong relationships with cross-functional partners
- Ability to efficiently prioritize tasks and projects based on impact, and adapt to changing priorities and responsibilities
- Must have a strong sense of personal accountability; taking ownership of initiatives and delivering top-quality results
Rails is committed to providing equal employment opportunities and building a diverse workplace in all its forms and considers candidates without regard to race, color, religion, age, gender identity, sexual orientation, national origin, disability status, veteran status or any other characteristic protected by applicable laws. As an equal opportunity employer we welcome and consider all qualified applicants.
