What are the responsibilities and job description for the Digital Asset Coordinator position at Rails?
Founded in 2008 by Los Angeles native Jeff Abrams, Rails has grown from a small label - started with just a single hat - into a full collection of women’s and men’s apparel. Sold at top international retailers and worn by a loyal following of celebrities and tastemakers, the brand has come to define a new classic heritage and relaxed sensibility. Rails is sold in 30 countries by more than 1000 retailers, including its own flagship stores in New York, San Francisco, Newport Beach, Paris, London and Amsterdam.
Summary:
Rails is seeking a highly organized Digital Asset Coordinator to manage the organization and post-production process for creative assets, with a strong focus on e-commerce PDP imagery. This role ensures all assets are accurately organized, tagged, tracked, and delivered across collections each season. The Digital Asset Coordinator oversees asset management systems and post-production workflows — facilitating communication between creative team members, retouchers, editors, and photographers to maintain Rails’ quality standards. The ideal candidate is detail-oriented, proactive, and thrives in a fast-paced, deadline-driven environment.
Responsibilities:
- Oversee the PDP post-production process, including tracking image status, coordinating with creative team members on asset selects, managing communication with cropping and retouching vendors, and ensuring timely final asset hand-off to the e-commerce and wholesale teams each season.
- Manage overall asset organization and post-production workflows, including uploading, tagging, and maintaining photography and video assets with accurate metadata, consistent file naming, and accessible archives for cross-functional teams.
- Maintain and optimize workflows in Excel, Asana, or other project tools to track timelines and status updates.
- Troubleshoot technical issues related to file types, compression, resolution, and uploads.
- Collaborate with creative, production, and e-commerce teams to ensure all final assets are delivered on schedule.
- Assist with additional asset coordination or production needs as required by the business.
Qualifications:
- Highly organized, detail-oriented, and comfortable managing tight timelines.
- Strong project management and communication skills; experience with Dropbox, Excel, Asana, and Pixieset (or similar tools).
- Experience with PDP workflows for fashion or e-commerce brands preferred (or strong interest in learning).
- Strong attention to detail and the ability to identify visual inconsistencies, collaborating with the creative team to ensure imagery meets brand standards.
- Familiarity with Photoshop (e.g., basic cropping or file adjustments) is a plus, but not required.
- Proactive problem solver who looks for ways to improve processes and efficiency.
- Must be able to maintain an onsite presence at our Los Angeles office 4 days out of the week.
Rails is committed to providing equal employment opportunities and building a diverse workplace in all its forms and considers candidates without regard to race, color, religion, age, gender identity, sexual orientation, national origin, disability status, veteran status or any other characteristic protected by applicable laws. As an equal opportunity employer we welcome and consider all qualified applicants.
