What are the responsibilities and job description for the Social Media Specialist position at RadNet?
Responsibilities
Primarily remote, with periodic onsite work required to film media content.
Artificial Intelligence; Advanced Technology; The very best in patient care. With decades of expertise, RadNet is Leading Radiology Forward. With dynamic cross-training and advancement opportunities in a team-focused environment, the core of RadNet’s success is its people with the commitment to a better healthcare experience. When you join RadNet as a Social Media Specialist you will be joining a dedicated team of professionals who deliver quality, value, and access in the 21st century and align all stakeholders- patients, providers, payors, and regulators to achieve the best clinical outcomes.
You Will:
- Develop relevant content to reach target audience
- Engage with current audience/followers as well as attract new followers on all brand profiles and platforms
- Liaise with other members of the marketing and digital communications to maximize creativity and excellence in performance and delivery
- Assist the marketing team with campaigns, brainstorming, advertising, and creative development
- Build and execute social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification and segmentation
- Engage in conversations wherever our brand is mentioned or where there is a comment on our brands platform such as Facebook, Instagram, LinkedIn, etc.
- Build a relationship between our brand and our audience by engaging with brand advocates and potential influencers
- Seek out online collaborating opportunities with local businesses, influencers, companies, and accounts with similar interests
- Conduct online advocacy and open stream for cross-promotions
- Work with physicians to collaborate on promotions and social media ad campaigns
- Monitor trends and benchmarks for measuring the impact of Social Media campaigns. Analyze, strategize, design, review and report on effectiveness of campaigns in an effort to maximize results
- Assist in select community marketing events to capture content and raise awareness of social media presence
If You Are:
- Passionate about patient care and exercise sound judgement and an ability to remain professional in all situations.
- You demonstrate effective and professional communication, interpersonal skills and respect with patients, guests & colleagues.
- You have a structured work-approach, understand complex problems and you are able to prioritize work in a fast-paced environment.
To Ensure Success in This Role, You Must Have:
- Four-year degree in Graphic Design, Communications, Marketing or related field.
- Ability to multi-task projects for all lines of business, meet tight deadlines and good interpersonal skills
- Strong creative, organizational, problem-solving and time-management skills
- Expert knowledge in graphic production process and utilize Adobe Creative Suite
- Experience with HTML, CMS, and motion graphics
- Ability to take projects from start to finish with minimal supervision.
- Ability to adapt and apply style guides creatively while upholding brand identify for RadNet, as well as our lines of business.
We Offer:
- Comprehensive Medical, Dental and Vision coverages.
- Health Savings Accounts with employer funding.
- Wellness dollars
- 401(k) Employer Match
- Free services at any of our imaging centers for you and your immediate family.
Pay Range: $60,000.00 - $65,000.00 per year
Salary : $60,000 - $65,000