What are the responsibilities and job description for the SEO Content Writer position at R L Global?
SEO Content Writer is responsible for producing purposeful, informative, and high-quality, written content using best practices for SEO with the aim of increasing web traffic, performance, and engagement. Additionally, this position will be responsible for creating copy for both the marketing team and training programs. The ideal candidate will be analytical, motivated, and performance-driven. Individuals who are strategic, thorough, and have a desire to be a part of our growing organization are encouraged to apply.
SEO Content Writer responsibilities and essential job functions include, but are not limited to the following:
- Develop SEO content that is purposeful, informative, and high-quality, including blogging and other content as needed
- Collaborate with stakeholder’s company-wide to understand and align content to specific business goals
- Support and influence team goals including website traffic, performance, and engagement goals
- Participate in collaborative discussions and contribute ideas to influence the SEO strategy
- Utilize available analytics tools to assess content performance and identify new opportunities
- Acquire and incorporate SEO strategies throughout written content
- Evaluate competitors to compare performance and identify additional opportunities
- Responsible for supporting marketing and training content and copywriting
Qualifications, Knowledge, Skills, and Abilities:
- High school Diploma or GED required
- Bachelor’s degree in English, Journalism, Communication, or related field preferred
- 1-3 years of relevant experience in SEO preferred
- Experience working with SEO tools such as SEMrush, WordPress, Yoast, Google Analytics
- Ability to write in multiple styles: marketing, branding, formal, and journalistic.
- Excellent copywriting and editing skills; strong verbal communicator and presenter
- Capability to produce short-form and long-form content across a variety of channels
- Ability to think creatively and work effectively to quickly changing priorities and processes
- Self-directed and collaborative -- ability to work autonomously and as part of a team as needed
- Ability to write 4K to 5K researched words each week
- Previous experience working in supply chain or transportation industry a plus
- Ability to read, write, and speak English fluently; Spanish is a plus