What are the responsibilities and job description for the Marketing Manager position at Pursuit?
Our client, one of the world leaders of end-to-end electrical solutions, is looking to bring on a high-level Marketing and Content Creation Manager to their team in Alpharetta, GA! This is an opportunity to build and execute all marketing functions for their US branch with massive growth potential as they expand operations.
COMPENSATION AND BENEFITS:
- Six-figure base salary (dependent on experience) 10% bonus potential
- 401k with company match
- PTO and Paid Holidays
- Medical/Dental/Vision Benefits
JOB DUTIES:
- Define and execute the marketing strategy for the US, aligning with global corporate objectives.
- Create marketing and promotional content in a technical environment (white papers, case studies, blog posts, product highlights, etc.).
- Develop and execute distributor marketing programs in partnership with key global distributors.
- Enhance SEO and drive inbound lead generation through engaging and technically accurate digital content.
- Plan and manage regional events (trade shows, conferences, road shows, sponsored events), including logistics, vendor coordination, and budget management.
- Manage merchandising and sales tools (demo kits, brochures, flyers, etc.) — oversee inventory, updates, and creative development.
- Ensure consistent messaging and brand presence across distributor platforms.
MUST-HAVE QUALIFICATIONS:
- 5 years of B2B marketing, B2B Content Creation, or B2B Product Marketing
- Distribution and manufacturing industry experience
- Understanding of distributor channel relationships
- Must be a marketing generalist while understanding content production
- Experience with technical content creation, white papers, and engineering pieces
- Self-starter who can work independently (you will oversee all marketing duties, one-person team)
- Personality to work closely with distributors and the ability to gather insights from the field and translate them into SEO-driven marketing campaigns
HUGE PLUS IF YOU HAVE:
- Electronics industry experience
- Experience with major distributors
- Someone who understands manufacturing flow and environment